Retail Marketing Network

Key Responsibilities

• Develop and execute RMN strategy, annual business plans, and growth roadmap.
• Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.
• Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.
• Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media.
• Manage campaign execution from planning through post-campaign reporting.
• Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization.
• Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.
• Lead RMN portal, dashboards, reporting tools, and process improvements.
• Develop sales materials, case studies, best practices, and training for internal teams and retailers.
• Represent AWG at industry events, JBPs, retailer meetings, and conferences.
• Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.

Technology & Enablement

• Lead the development and optimization of the RMN Portal & DataStudio dashboard within our marketing platform.
• Collaborate cross-functionally to ensure members and employees have access to real-time insights and campaign data.

Internal Engagement & Support

• Facilitate alignment with Category Management, Merchandising, and Marketing teams through regular merchant and AIM meetings.
• Support internal onboarding, training, and help desk efforts related to RMN systems and best practices.
• Lead efforts to onboard new members to RMN, including through BIGS (Buying Intelligence Group Sessions) and other outreach initiatives.
• Promote and evolve the RMN value proposition to drive continued engagement and investment across teams.

Recognition & Growth

• Own the submission process for industry award nominations tied to RMN campaigns, showcasing team and vendor successes externally.