Retail Marketing Manager -- PATDC5877585

About the role

Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sam’s Club, and Target. This individual will ensure pet products are represented with compelling, compliant content both online and in-store. The role builds and scales foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. This new position sits within the Retail Marketing Team, establishing the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. The role collaborates with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.

Responsibilities

• Retail Content – Deploy brand content assets (imagery, on-site banners, copy, etc.) across key omnichannel customer sites
• Agentic AI Optimization – Own the creation and syndication of machine-readable content
• Social Media – Build social media calendars in conjunction with internal marketing teams
• Digital Content – Liaise internally on external articles (e.g., PetMD, Business Insider) and with the agency on retailer-agnostic articles and Retailer Sales Force materials
• Internal Liaison – Partner with omnichannel teams, including web ecosystem and digital experiences

Requirements

• 5–7 years of content strategy and management experience; CPG experience preferred
• Knowledge of SEO and web traffic metrics, or relevant experience
• Retail experience with a large- to mid-sized corporate customer (key requirement)
• Baseline knowledge or willingness to learn website development/HTML concepts: crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags (coding not required, but understanding the "why" is essential)
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred
• Project Management certification a plus
• Excellent verbal/written communication and interpersonal skills; strong diplomacy in conveying strategic vision and detailed information to diverse audiences
• Strong presentation skills and ability to lead external partners
• Strong problem-solving, follow-up, and attention to detail
• Strong organizational, project ownership, and time-management capabilities
• Ability to set priorities and manage shifting workloads in a fast-paced, changing environment
• Ability to work independently and collaboratively with high accuracy
• Digitally savvy, curious, and attuned to retail dynamics
• Skilled at identifying key interests and understanding a customer's content strategy, structure, and guidelines
• Strong learning agility and adaptability
• Proven ability to manage multiple projects across cross-functional teams
• Track record of delivering results in a highly matrixed organization
• Results-oriented, entrepreneurial, self-motivated, tenacious, and resilient
• Strong leadership and relationship-building skills, able to influence both customers and internal teams
• Strategic thinker with strong grasp of retail content, sales, and marketing planning
• Proficient in Microsoft Word, Excel, SharePoint, and Outlook

Qualifications

Bachelor's degree required; marketing or related field preferred.

Duration: 05-06 months contract