Retail Marketing Lead

About the Role

Under the general direction of the Head of Promotions and Retail Marketing (Supervisor II) and the Chief of Consumer Marketing, the Retail Marketing Lead is responsible for developing strategies and retail marketing programs to increase product appeal, drive consumer awareness, and develop sales enablement materials and kits to help the Lottery sales field and retailers. This position is also responsible for the budget planning, oversight, and assisting in the development of an annual plan for Retail Marketing. The Retail Marketing Lead may act as Contract Manager for some agencies and is also responsible for recommendations on program strategy, budgets and expenditures.

Responsibilities

• Develop retail marketing strategies and programs to increase product appeal and drive consumer awareness
• Create sales enablement materials and kits for the Lottery sales field and retailers
• Handle budget planning and oversight for Retail Marketing
• Assist in the development of an annual Retail Marketing plan
• Act as Contract Manager for agencies as needed
• Provide recommendations on program strategy, budgets and expenditures

Requirements

• Current Senior Marketing Specialist, CSL exam eligibility (or ability to obtain)
• Must not have been convicted of a felony or any gambling related offense (per the California State Lottery Act)
• Must clear a Background Investigation prior to being hired
• If qualifying based on education, provide transcripts and/or diploma (foreign transcripts require evaluation showing unit equivalency; official transcripts required upon appointment; redact birthdates and social security numbers)
• Submit current State Examination/Employment Application (STD Form 678) with all experience and education relating to Minimum Qualifications clearly demonstrated
• Resume required

Pay

$7,305.00 - $9,142.00 per month (new to State candidates hired at minimum salary of the classification or minimum of alternate range when applicable).

Schedule & Telework

Permanent, full-time position. Eligible for a hybrid telework schedule with employees required to report to assigned headquarters office (Sacramento or Chatsworth District Office in LA County) 2 days per week. The Lottery Marketing department currently works from home three days a week, subject to change as the Telework Program evolves and statewide mandates are updated. Employees must reside in California per California Government Code Section 14200. Travel expense to and from assigned headquarters are the responsibility of the employee.

Location

United States (headquarters in Sacramento or Chatsworth District Office in LA County).

This response is AI-generated, for reference only.