Retail Marketing Lead

About the Role

Beam is seeking a highly strategic and execution-driven Retail Marketing Lead to build and scale our omnichannel marketing function. This role goes beyond traditional shopper marketing—you will own how Beam shows up in retail and drives performance across all partners. From new product launches to new retailer expansions, you will be responsible for programs that drive awareness, trial, and conversion at shelf. You will work cross-functionally with Sales, Marketing, Creative, and Operations to ensure our retail presence is both on-brand and optimized for each retailer and shopper mission.

What You’ll Do

• Retail Marketing Strategy & Ownership
• Own and develop retail marketing strategy across all channels.
• Create best-in-class retail marketing playbook by channel for product launches & retailer launches.
• Translate brand positioning into retail-first messaging.
• Partner with Sales to align on account priorities.
• Collaborate cross-functionally with Creative, Social, Paid, and Sales teams to develop integrated retail launch plans and clear channel-specific briefs that drive cohesive execution across all consumer touchpoints.
• New Product & Retail Launches
• Own execution of new retailer launches.
• Develop retail launch toolkits and activation plans.
• Support sell-in with compelling marketing materials.
• Retail Activation & In-Store Execution
• Execute in-store programs that drive trial and conversion.
• Develop retail assets aligned with product priority, store demographic and seasonal events when necessary.
• Partner with Sales on off-shelf placements and execution.
• Optimize shelf presence and visual blocking.
• Retail Media & Omnichannel Integration
• Manage retail media and monthly spend to align with KPI’s.
• Actively pull and analyze SPINS data for category, competitive, and retailer trends, that can be used and referenced for innovation, sales and marketing purposes.
• Align retail campaigns with broader marketing initiatives.
• Performance Tracking & Insights
• Analyze sales lift, velocity, and ROI.
• RoAS for media buying.
• Translate insights into actionable improvements.
• Build scalable playbooks for success.

Who You Are

• 3–5 years in retail/shopper/trade marketing.
• Experience launching products in retail.
• Experience with launching new retailers.
• Strong understanding of retail channels.
• Experience with retail media platforms.
• Experience with shopper marketing platforms.
• Creative eye for what’s trending in both retail/CPG.
• Strong analytical and project management skills.

Location & Benefits

• Boston, MA, New York, NY, San Diego, CA (Hybrid, 3 days/week in-office)

We Offer

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• "Work from Anywhere" bank
• Wellness stipend for health & fitness
• Commuter benefits

Values That Guide Our Decisions in the Business

• People First
• Constant Improvement
• Transparent and Open Communication
• Ego is the Enemy
• Think Like an Owner
• Risk Taking
• Creativity and Rapid Iteration