Jobs · Marketing

Retail Market Research Analyst - Real Estate

Bridgestone Americas · Nashville, TN · 2 wk ago
RemoteRemoteMarketingFull-time

Responsibilities

  • Support site selection and market optimization strategies through quantitative analysis and market research.
  • Support market intelligence initiatives and advanced sales forecasting models for new and existing retail locations.
  • Analyze consumer behavior, demographic trends, traffic patterns, and competitive dynamics to evaluate market opportunity and forecast sales performance.
  • Conduct market feasibility and site analyses to support real estate investment decisions and validate site attractiveness.
  • Utilize mapping, spatial analytics, and geographic data tools to assess trade areas and market potential.
  • Partner with the BSRO Real Estate Development team to evaluate prospective sites, including travel to markets and site locations across the United States.
  • Maintain and improve the accuracy, scalability, and integrity of data used in forecasting and analytical models.
  • Develop and maintain data quality controls to ensure data is accurate, complete, consistent, reliable, and up to date.
  • Translate complex analytical findings into clear, actionable recommendations for business stakeholders and senior leadership.
  • Affiliate in preparing data-driven presentations and recommendations for capital meetings and senior leadership.
  • Develop, manage, and monitor market opportunity frameworks to prioritize growth initiatives in partnership with the New Store Development team.
  • Collaborate cross-functionally with operations, finance, legal, IT, marketing, and accounting to support real estate decision-making and store development initiatives.
  • Develop tools, reporting, and analytical processes that improve decision-making, efficiency, and program execution.
  • Perform other duties and responsibilities as assigned by real estate leadership.

Requirements

  • Bachelor’s Degree in Real Estate, Finance, Market Research, Statistics or related fields, is desired.
  • 5+ years working in a corporate setting with experience in retail and / or real estate.
  • Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Microsoft Word.
  • Experience with SQL, database querying, and large-scale data environments is preferred.
  • Experience with data visualization tools (e.g., Power BI, Tableau) is preferred.
  • Experience utilizing GIS, spatial analytics, trade area analysis, or location intelligence platforms (e.g., Esri, Alteryx, Placer.ai, Buxton, Kalibrate, or similar tools) is a plus.
  • Ability to translate business requirements and specifications into reports, insights, and dashboards with minimal direction or oversight.
  • Domestic travel as needed to visit markets, prospective sites, and / or existing stores (:10-20%).

Qualifications

  • Desired: Bachelor’s Degree in Real Estate, Finance, Market Research, Statistics or related fields.
  • Experience: 5+ years working in a corporate setting with experience in retail and / or real estate.
  • Skills: Advanced proficiency in Microsoft Excel and PowerPoint; strong working knowledge of Microsoft Word; Experience with SQL, database querying, and large-scale data environments; Experience with data visualization tools (e.g., Power BI, Tableau); Experience utilizing GIS, spatial analytics, trade area analysis, or location intelligence platforms (e.g., Esri, Alteryx, Placer.ai, Buxton, Kalibrate, or similar tools).
  • Travel: Domestic travel as needed to visit markets, prospective sites, and / or existing stores (:10-20%).

Skills

  • Strong analytical skills and attention to detail.
  • Proficiency in Microsoft Office Suite.
  • Experience with SQL and database querying.
  • Experience with data visualization tools.
  • Experience with GIS and spatial analytics tools.

Benefits

  • A supportive and engaging onboarding experience.
  • The opportunity to develop and grow, through training and regular mentorship.
  • Corporate Social Responsibility activities.
  • A truly global, dynamic, and challenging work environment.
  • Agility and work/life effectiveness and your long-term well-being.
  • A diverse and inclusive team.

Pay

TBD

Schedule

N/A

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