Retail Leadership - Wilmington

About the company

Broad River Retail is an organization of integrity, diversity and culture working together for the purpose of “Furnishing Life’s Best Memories.” At Broad River, all employees are called “Memory Makers” because everyone has the power to make positive memories for guests, families, co-workers, and communities. The company takes pride in training and developing teams to provide a premier customer experience. Memory Makers are the driving force behind Broad River Retail being the largest and fastest-growing Ashley Furniture licensee in the U.S. and a two-time Top Places to Work honoree in the industry.

Positions

• General Manager: Leads overall store performance by driving sales results, developing a high-performing team, and ensuring an exceptional customer experience while upholding Broad River Retail’s mission and standards.
• Associate General Manager: Supports the General Manager in driving store performance by assisting in leading the sales team, reinforcing operational standards, and coaching associates to deliver outstanding guest experiences.
• Senior Sales Manager: Drives personal and team sales success while developing leadership skills through hands-on selling, coaching associates, and executing the company’s proven sales process.

Responsibilities

• Champion Broad River Retail’s mission, values, and customer beliefs in every interaction with guests and team members.
• Lead and support daily sales activities by coaching Home Furnishing Consultants and reinforcing a consistent, customer-focused sales process.
• Drive store performance by monitoring key metrics such as revenue, sales per guest, sleep sales, and protection plans.
• Deliver an exceptional guest experience by actively engaging customers on the showroom floor and ensuring their needs are exceeded.
• Recruit, develop, and retain top talent while fostering a culture of accountability, growth, and teamwork.
• Maintain showroom standards including cleanliness, merchandising, and accurate price tagging to create a welcoming shopping environment.
• Collaborate with leadership to review store performance, identify opportunities, and implement strategies that improve results.
• Continuously seek opportunities to improve processes, technology, and personal leadership effectiveness.

Benefits

• Performance-based bonus potential.
• Medical, dental, vision, and life insurance options.
• Paid time off and 401(k) matching contribution.
• Employee discount (40%) at BRR locations.
• Internal opportunities for career growth and advancement.

Salary is based on numerous factors, including experience, knowledge, and skill.