Retail Channel Marketing Manager

About the role

The Channel Marketing Manager is responsible for developing and executing channel-specific growth strategies that strengthen Libbey’s position in the Retail market. This role serves as a strategic connector between Sales, Product, Category, Brand Marketing, and customers to deliver compelling assortments, customer-focused solutions, and category-leading experiences that drive profitable growth.

Responsibilities

• Develop and execute annual channel strategies aligned with Libbey commercial priorities and growth objectives.
• Partner with Sales, Product, and Brand Marketing to identify and execute growth opportunities.
• Build a deep understanding of assigned retail channels, customers, category trends, and shopper behaviors.
• Translate customer, category, and market insights into actionable business recommendations.
• Serve as a strategic partner to Sales on customer planning, line reviews, and promotional initiatives.
• Partner with Product teams on assortment strategy, innovation, and portfolio development.
• Analyze sales, profitability, market share, and ROI performance to guide decision making.
• Lead retail trade show and channel activation efforts.
• Collaborate across Sales, Marketing, Product, Supply Chain, Customer Experience, and Finance.
• Champion a One Libbey approach that fosters collaboration, accountability, and shared success.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 5+ years of experience in Channel Marketing, Category Management, Product Marketing, Commercial Strategy, or related commercial roles.
• Demonstrated success developing and executing strategies that drive revenue, profitability, and market share.
• Strong business, financial, and analytical acumen.
• Ability to constructively challenge assumptions, advocate for a point of view, and use data and insights to influence decisions while maintaining strong working relationships.
• Proven ability to build credibility across commercial teams and influence stakeholders without direct authority.
• Comfortable balancing customer needs, business objectives, and competing priorities in a fast-paced environment.
• Strong communication, presentation, storytelling, and relationship-building skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and business analytics tools.

Competencies for Success

• Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
• Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
• Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
• Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.