Retail Business Analyst II - Lottery Sales Representative (Denver).

About the Role

The Lottery Sales Representative will work with and support a wide range of retailers in a set territory to maximize Lottery sales. This in turn results in meeting Lottery revenue goals to maximize proceeds provided to the Lottery proceeds recipients. This position is fully operational concerning outside sales, and manages an assigned territory within the State. Although this Lottery Sales Representative is considered fully operational, this position relies primarily on the guidance provided by management and immediate supervisors, as well as the established Sales Rep Handbook. The Lottery Sales Representative is regularly engaged in activities away from DOR facilities promoting and advising on the sales of Lottery products and promotions.

Responsibilities

• During physical retail visits, optimally locate, install, organize and maintain equipment including: ticket dispensers, ticket vending machines, automated jackpot signs, points of sale, wire rack and playcenter, troubleshooting issues, and online vendor collaboration for equipment issue resolution.
• Manage and analyze the Lottery's auto reorder system performance and settings (by retailer) to ensure optimization and compliance with auto reorder rules.
• Implement retail level, statewide sales plans for increasing sales and brand awareness.
• Execute marketing directives with related materials while applying the High Five Sales Call methodology.
• Identify retail locations with greatest sales potential and prioritize visit frequency along with optimal route effectiveness.
• Identify, execute and support various product promotions at retail locations.
• Manage, evaluate and enforce on each retail visit: negotiation and ensure Compliance of retailer performance for incentive plan, compliance with security guidelines prohibiting underage play and all ensure all Lottery compliance requirements are met.
• Work in conjunction with the inside sales team, tel sell representatives, to ensure Lottery programs are communicated and retailer needs are met.
• Process Scratch ticket returns and determines if any full pack returns can be re-distributed to other retail locations within their territory, in order to increment sales.
• Proactively monitor and manage retailers' inventory through during retail visits: ordering supplemental inventory to prevent out-of-stock situations and support upselling additional Scratch games, processing Scratch ticket returns and determining if any full pack returns can be redistributed to other retail locations within the territory, consistently distributing & stocking sufficient quantities of Lottery consumer education materials.
• Provide sales consulting and customer service to retailers including creating & implementing strategic sales plans and monitoring results & trending for goal achievement.
• Support independent retailers' incentive plan negotiation and achievement by ensuring standards and plan elements are in place.
• Maintain communications and contact with retailers on a regular basis.
• Educate and train with regard to: equipment operation, sales strategies & techniques, merchandising and new game launches, inventory management & product security, WLA Training, player questions, and responsible gaming.
• Monitor individual retailer-specific promotion progress ensuring compliance with promotional rules throughout and conducting a final evaluation to determine the Lottery's ROI (return on investment).
• Track progress of implemented and executed corporate/chain and statewide promotions.
• Identify and address potential issues and problems identified through analysis and evaluation activities.
• Design retailer-specific promotions establishing sales goals based on prior performance.
• Attend all retailer promotions in assigned territory.
• Evaluates and analyzes sales data to design retailer specific promotions in order to maximize Lottery sales and proceeds.
• Expands personal knowledge of the Lottery industry's best practices and standards by participating in on-going training and maintaining a thorough knowledge of the latest sales strategies and departmental policies/procedures.
• Uses the Lottery's auto reorder system to analyze/manage and enter auto reorder settings for all retail accounts within their territory.
• Reviews retailer inventory to ensure auto reorder settings are accurate and follow the Lottery's auto reorder rules.
• Trains retail decision-makers and their staff on new game launches, system enhancements, courier developments, equipment operation/conversions, inventory management, maintaining the integrity and security of all Lottery products, sales trends, how to play jackpot games and Lottery policies and procedures.

Qualifications

Minimum Qualifications (must meet one of the following):

• Five (5) years of relevant experience in a sales, marketing, route delivery role and/or retail lottery experience.
• A combination of related education in Sales, Marketing, Business and relevant experience in an occupation related to the work assigned equal to five (5) years.

Preferred Qualifications

• State experience in a marketing role
• Demonstrated verbal communication and interpersonal skills
• Customer service skills
• Route Sales/Retail Sales experience
• Ability to work independently and accept supervision
• Ability to organize and track workload
• Experience with change management

Conditions of Employment

• This position requires the ability to effectively serve an assigned territory along the Denver Metro area. Due to operation needs and response expectations, the selected candidate must reside within 25 miles of the assigned territory at the time of appointment and maintain this requirement throughout employment.
• Reporting to Denver office may occur on an as-needed basis for meetings or other business needs as determined by the supervisor.
• Applicants must also undergo a conflict-of-interest assessment to determine compliance with the provisions of C.R.S.44-40-110, and must remain in compliance with C.R.S.44-40-110 for the duration of their employment with the Colorado Lottery.
• Must be able to lift up to 20 lbs
• Must possess and maintain a Colorado driver's license
• Applicants and immediate family members must comply with restrictions on game play
• Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest
• This position requires attendance at an annual in person Lottery meeting/training that typically lasts two to three days and may require overnight travel and lodging accommodations. Employees must be able to travel and attend for the full duration of the event located in Denver, CO, Colorado Springs, CO or Pueblo, CO.
• Employees are in a position of public trust in the performance of their job duties and must operate in a manner that maintains the highest standards of honesty, integrity, and public confidence. As a condition of employment with the CDOR, all personnel must file all necessary Colorado Individual Income Tax (CIIT) returns and pay tax obligations, therefore all employees must undergo a pre-employment evaluation of their tax records/accounts to ensure compliance with this policy.
• Final candidates must also complete a successful background investigation and reference check prior to appointment. Certain positions based on duties may require scheduled background investigations.