Residential Programs Leader

About the role

For our client, we are seeking a Residential Programs Leader to join the team of a leader in the Manufacturing & Automotive space. This role will own residential go-to-market programming that supports commercial growth across contractor, builder, and channel segments. The leader will shape strategy, manage budgets and KPIs, and partner closely with Sales and Marketing to drive market expansion and engagement. It is a highly cross-functional role focused on program execution, partner relationships, and data-driven decisions that improve performance in the residential market.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Own the full lifecycle of residential go-to-market programs, including strategy, KPIs, and budgets
• Build and manage a loyalty program for electrical contractors with tiered incentives and ongoing partner support
• Plan and execute product roadshows in collaboration with Sales and Marketing
• Develop strategies for market expansion through partnerships with buying groups
• Manage strategic relationships and track advertising opportunities to boost builder engagement
• Oversee program-specific marketing materials and channel marketing activities
• Analyze program performance and market trends to inform future development

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field
• 10+ years of experience preferred
• Willingness to travel up to 30-40% for roadshow events and customer engagements
• Experience in the residential electrical or construction market
• Strong project management skills with the ability to manage multiple programs simultaneously

Benefits

• Two medical plan options with a Health Savings Account
• Choice between two dental plan options
• Company-paid life and AD&D insurance
• Short- and long-term disability coverage at no cost
• Paid parental leave and employee assistance programs
• Employee stock acquisition plan with company contributions
• 11 paid holidays with a permissive vacation policy

Pay

Compensation: $100,500 – $130,000 annually