Residency Sales Counselor

About the role

The Residency Sales Counselor is responsible for sales and closing activity that meets or exceeds expectations. The role manages the sales process from initial inquiry to residency by effectively promoting the community to the prospect.

Responsibilities

• Meets and exceeds personal sales expectations.
• Successfully completes LCS ExSell training and implements SalesFIRST standards into daily communication with prospects and influencers.
• Manages the sales process from initial inquiry to residency by effectively promoting the community to the prospect.
• Facilitates the process by understanding needs and independently making recommendations based on key information provided.
• Negotiates obstacles and issues by understanding client needs and collaborating with community management.
• Effectively responds to new inquiries in a timely manner.
• Independently manages prospect inquiries and ensures that timely follow through is maintained in accordance with designated time frames.
• Utilizes SalesForce effectively by promptly inputting data and uses the system to manage assigned lead base.
• Works with the Director of Sales & Marketing to set goals and independently diagnose areas of strength and needed improvement.
• Generates adequate presentations by effective prospecting. This can include phone outs, referral generation, use of e-mail, home visits, video, etc.
• Staffs the office to meet business needs, which may include evenings, weekends and holidays.
• Communicates with key influencers to facilitate a timely commitment to the community.
• Participates in marketing events as directed by the Director of Sales & Marketing.
• Understands and articulately represents all documents related to residency, including Residency Agreement, Disclosure Statement, etc.
• Provides feedback to community leadership regarding information learned through the sales process that can impact strategies to grow occupancy.
• Affirms responsibilities for personal work areas and maintains areas in a presentable manner.
• Implements Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community.
• Maintains a professional appearance at all times.

Qualifications

• Three (3) years of sales experience preferably in a life plan community.
• Current and valid driver’s license.
• Experience in all Microsoft Office Applications.
• Excellent verbal and written communication skills.
• Solid presentation skills (small and large group).
• Strong closing skills.