Researcher & Strategist

About the role

Provoke Insights is a full‑service market research and brand strategy firm specializing in branding. The company helps organizations understand their consumers, strengthen their brands, and make smarter marketing decisions through customized research and strategic insights. Researchers at Provoke Insights are also brand strategists, uncovering what matters, telling the story behind the findings, and translating research into clear recommendations for positioning, messaging, target audiences, advertising, and growth.

Responsibilities

• Write quantitative surveys and qualitative moderator guides that address client research and business objectives.
• Analyze quantitative and qualitative research to uncover meaningful insights and craft compelling stories.
• Write client‑facing reports, conclusions, strategic implications, and recommendations.
• Moderate one‑on‑one interviews and focus groups.
• Develop polished PowerPoint presentations that clearly communicate findings and bring the research story to life.
• Manage day‑to‑day execution of research projects, including timelines, scheduling, coordination, and follow‑up.
• Serve as the primary contact for clients throughout projects.
• Schedule client meetings, research sessions, and project‑related meetings.
• Take detailed notes during client meetings, interviews, and focus groups.
• Assist with writing research proposals and developing research approaches.

Requirements

• 3+ years of professional market research experience.
• Strong background in both quantitative and qualitative research.
• Exceptional writing and storytelling skills.
• Experience writing questionnaires and qualitative moderator guides.
• Experience moderating interviews and/or focus groups.
• Experience analyzing research and developing client‑facing reports and presentations.
• Understanding of how research can inform branding, advertising, and marketing strategy.
• Strong analytical, critical‑thinking, and problem‑solving skills.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects and priorities in a fast‑paced environment.
• Proficiency in PowerPoint, Excel, and Word.
• Bachelor’s degree required.

Benefits

• Hybrid schedule with two remote days each week.
• Fridays end at 3:00 PM.
• Three weeks of paid vacation.
• Health insurance.
• Dental insurance.
• 401(k) plan.
• Paid holidays and company office closures.
• Exposure to a wide range of industries and clients.
• Hands‑on experience across quantitative and qualitative research.
• Opportunity to develop both research and brand strategy expertise.
• Close‑knit team environment with meaningful exposure to client work.

Schedule

Hybrid schedule: employees work from the Ridgewood, NJ office three days per week and remotely two days per week.