Research Analyst

iHeartMedia · New York, NY · 3 wk ago

Analyst$21.15–$26.44/hrFull-time

About the role

The Research Analyst provides quantitative and qualitative research insights to support our sales and marketing teams. Working within a multi-functional team, the position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including radio, streaming audio, digital and podcasting. This role provides opportunities to further develop and learn new skills across all facets of marketing and media research, including syndicated research, primary research projects, and advertising effectiveness studies, working across a mix of categories and brands. This is a great opportunity for someone who wants to be at the forefront of measurement in a rapidly evolving industry.

Responsibilities

Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers
Create insightful data-driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients
Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media
Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results
Utilize attribution measurement tools to evaluate and optimize campaign performance
Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

Requirements

Experience with media research and software programs, including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, and comScore is desired
Knowledge in custom study process including project methodology, questionnaire development, sample collection, and data analysis
Prior exposure to vendors such as DISQO, Dynata, and Nielsen
Proficiency with Excel and PowerPoint is a must
Proficiency with other statistics and analytics resources is a plus
Strong combination of analytical aptitude and creative problem-solving skills
Excellent interpersonal skills
Ability to articulate our “story” across assets, platforms, and audiences
Strong versatility and ability to handle multiple types of assignments
Attention to detail and accuracy
Ability to work with ambiguity, changing priorities, and a continual sense of urgency
A passion for research and interest in developing research career
Bachelor's degree or above

Skills

Respect for others and a strong belief that others should do this in return
Business insight and ability to apply general knowledge of business
Individual accountability and understanding of when to seek guidance
Skills managing assigned projects to completion using instruction, guidance, and direction
Skills to solve problems within standardized procedures and practices
Ability to communicate straightforward information in a digestible manner and an understanding of when to ask questions in order to validate understanding
Understanding of impact of own decisions
General understanding of business principles

Pay

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $21.15 - $26.44 per hour.

Schedule

This position is hybrid requiring 2-3 times per week in an office location.

Benefits

Employer-sponsored medical, dental, and vision with a variety of coverage options
Company-provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays
A Spirit day to encourage and allow employees to volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family, and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance, and more

Location: New York, NY: 125 West 55th Street, 10019. While New York, Chicago, and Los Angeles are preferred locations, we will consider other cities where iHeartMedia has offices/operations. This is a full-time, regular position.