Research Analyst

Habo is a leading strategic consulting firm specializing in the leisure & entertainment, sport, tourism, and experiential sectors. We support clients around the world in developing successful projects, optimizing commercial performance, and diversifying offerings. Habo has delivered 600+ projects across 50+ countries for stakeholders across the entire value chain. The industries we serve are highly competitive and built on intangible value. Habo’s approach addresses these complexities through tailored methodologies, proprietary data, and performance benchmarks. Our team combines marketing and finance profiles to give clients valuable insights and a holistic view of their strategy and business model.

About the role

The Research Analyst will report to the Head of Marketing Intelligence and Senior Partner, contributing to both quantitative and qualitative marketing research projects.

Responsibilities

• Participate in quantitative marketing research projects: develop and program questionnaires, manage data collection, analyze results, and ensure project management.
• Participate in qualitative marketing research projects (individual interviews, focus groups, ethnography): develop discussion and observation guides, conduct interviews and focus groups, take notes, and formalize learning.
• Play a key role in writing and developing client documents.
• Contribute to the strategic thinking of the studio’s mandates in collaboration with team members.

Requirements

• Master’s degree in marketing or a related field.
• Professional experience in marketing analysis or marketing research.
• Familiarity with SPSS (or Q Research) and Qualtrics (or other survey platforms).
• Knowledge of statistical analysis tools and techniques, as well as qualitative research techniques.
• Proficiency in the O365 suite, particularly PowerPoint and Excel.
• Very good writing and communication skills in both French and English.

Skills

• Collective strength and teamwork.
• Intellectual curiosity and dedication.
• Pragmatic and results-driven approach.

Benefits

• Competitive conditions including group insurance, performance bonuses, and benefits supporting flexibility, autonomy, and well-being.
• Hybrid work mode based in either our Montreal or Toronto office.
• Professional growth through engaging projects and internal advancement opportunities.
• Direct involvement in international strategic projects and collaboration with entrepreneurs and key decision-makers.
• Opportunity to work in a fast-growing firm where your contribution makes a tangible impact.