Rental Sales Professional

As a Rental Sales Professional, you’ll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You’ll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return—while representing RDO Equipment Co. with professionalism and integrity.

Pay

$80,000 - $100,000 / year, with top earners well into six figures. Guaranteed base salary plus commissions.

Benefits

• Company truck, reinforcing company pride and representing the RDO brand
• Training and development, as well as opportunities to grow within the organization
• A comprehensive benefits package that supports your well-being (visit RDO’s benefits page for details)
• Monthly team lunches, including BBQs and cookouts

About the role

Join RDO Equipment Co. in Salt Lake City, where you'll enter a team of people passionate about heavy construction machinery, parts, and service. As one of our Mountain Construction stores, the Salt Lake City team supplies and services machinery from manufacturers like John Deere, Wirtgen, and Topcon. This machinery is vital to progress in industries like mining, construction, and oil and gas.

Responsibilities

• Develop and manage long-term customer relationships to drive profitable rental growth within an assigned territory
• Prospect new rental customers through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts
• Assess customer needs by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions
• Generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions (quote-to-contract)
• Own the rental process from initial contact through delivery, return, and post-rental follow-up

Requirements

• Prior sales experience and/or relevant sales training
• Customer-focused mindset with the ability to build trust and maintain strong working relationships
• Strong organization skills to manage multiple opportunities and priorities across a territory
• Clear, professional verbal and written communication skills
• Valid work authorization in the U.S. without company sponsorship

Why You’ll Love It Here

• State-of-the-art facility overlooking the Rocky Mountains
• Long-tenured team with high retention and low turnover
• Booming market growth in Salt Lake City, creating opportunities and stability
• Culture of safety with a dedicated safety committee and regular safety huddles
• Investment in employee growth through daily training discussions
• Opportunities to grow, learn, and lead in the industry