Relevance Strategist

About the Company

VaynerX is a family of companies building brands for the now, founded by Chairman Gary Vaynerchuk in January 2017. The modern-day parent company includes relevance-driving businesses such as VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

VaynerMedia is a global integrated creative and media agency built for today's consumers. As the Modern Agency of Record, it understands the nuances of the attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.

About the Role

Strategy provides a crucial perspective on business dynamics and relevance. This role is human-centric and culture-obsessed, diving deep into audience insights, platform trends, cultural shifts, and tech innovations to inform strategic recommendations. You will act as the signals engine translating real-time human behavior into business growth, focusing on emerging trends and underpriced attention opportunities.

Responsibilities

• Mine, prioritize, and translate signals daily to advise on hard-working and emerging strategies in social for underpriced attention.
• Decode social trends, subcultures, and movements in culture at large, with a focus on emerging and shaping cultural elements.
• Stay ahead of platform updates and assess their impact on brand opportunities, diving deep into niche cultural segments.
• Own breaking news alerts and real-time opportunities ad hoc.
• Listen and mine comments to uncover opportunities and identify consumer language patterns.
• Conduct social listening and content audits, leveraging native platforms, research, and data tools to bring consumers to life for creative ideation.
• Analyze in-market creative and collaborate with the creative team to drive real-time optimizations based on performance data.
• Participate in briefing strategy and creative teams, presenting insights deliverables with minimal oversight.
• Develop and deliver cohesive analyses and presentations, both internally and externally.
• Support strategy leads with relevant insights for strategic planning and deliverables.

Requirements

• 1-3 years of experience in social listening and syndicated data for analysis, research design, and strategic insights development.
• High level of curiosity to explore context, nuances, subcultures, and niche topics.
• Ability to think strategically with a balanced analytical and creative approach.
• Familiarity with reviewing qualitative and quantitative research, plus behavioral data to surface distinctive insights.
• Collaborative mindset, able to work with diverse disciplines internally and externally.
• Self-motivated with initiative to identify opportunities and act swiftly.

Benefits

• Employer-sponsored 401k with match.
• Medical, dental, and vision coverage.
• Unlimited PTO.
• Caregiver (Parental) Leave.
• Health and wellness benefits.

Pay

Base Salary: $65,000 - $75,000 USD

Schedule

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements.