Relationship Manager

About the role

You will play a key role on the Business Development Team, helping advance the YMCA’s mission by building meaningful connections throughout the community.

Responsibilities

• Cultivate and strengthen relationships with corporate partners, community organizations, members, and other key stakeholders.
• Strategically grow and steward partnerships, enhance community impact, and create long-term collaboration and support.
• Expand the YMCA’s reach through membership engagement and customer relationship management.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Communications, Public Relations, Nonprofit Management, or a related field; or equivalent combination of education and experience (preferred).
• Three (3) years of experience in business development, sales, fundraising, account management, community relations, membership sales, donor relations, or partnership development (preferred).
• Demonstrated success building and maintaining relationships with diverse stakeholders.
• Experience meeting revenue, fundraising, sponsorship, membership, or business development goals.
• Strong verbal, written, and presentation communication skills.
• Able to represent the YMCA professionally in community and business settings.
• Proficient in the use of Salesforce, Microsoft Office, Teams, Zoom, etc (preferred).
• Able to manage multiple priorities and deadlines.
• Able to work flexible hours, including occasional evenings and weekends for community events and meetings.

Qualifications, Skills and Abilities

• Committed to valuing and promoting diversity and contributing to an inclusive working and learning environment.
• Able and willing to complete online Child Abuse Prevention training on first day, and other online and in-person training as required.

Essential Functions

• Manage and steward corporate partner accounts through regular communication, relationship-building, and engagement efforts to ensure satisfaction, retention, and participation in YMCA programs and services.
• Identify and cultivate opportunities to expand existing partnerships in alignment with YMCA and partner organization goals.
• Serve as the primary point of contact for corporate partners, promoting YMCA events, wellness initiatives, volunteer opportunities, networking events, and community engagement programs.
• Support onboarding of new corporate partners and employees, including account setup, enrollment, and access to YMCA benefits and services.
• Collaborate with the Association Virtual Experience Director to support virtual offerings, app enhancements, corporate dashboard functionality, and strategies that increase partner engagement and retention.
• Partner with the Marketing team to develop and distribute communications, promotional materials, digital campaigns, success stories, corporate challenges, and awareness initiatives.
• Ensure partners and employees remain informed about YMCA programs, events, benefits, and community impact opportunities through effective outreach and communication.
• Assist in developing new partnerships and expanding existing partnership opportunities.
• Meet established Key Performance Indicators (KPIs) and performance goals.
• Maintain proficiency in Salesforce, including membership enrollment, account maintenance, program registration, cancellations, reporting, refunds, account merges, duplicate resolution, and account balance management.
• Respond promptly and professionally to corporate account inquiries and updates.
• Maintain expertise in YMCA virtual offerings and the Virtual Corporate Dashboard.
• Drive virtual program access and engagement while providing relevant utilization and performance reports to corporate partners.