Regional VP of Sales - National Vision Administrators

About the role

We are seeking a driven, strategic Regional VP of Sales to help expand our presence in the vision benefits marketplace and strengthen relationships across the broker, consultant, and employer communities. This is a high-impact role for a sales professional who thrives on building market momentum, developing trusted partnerships, and winning new business in a competitive benefits environment. The ideal candidate brings deep knowledge of the employee benefits landscape, strong industry relationships, and the ability to lead the sales process from opportunity identification through final presentation and close. This individual will play a key role in growing our assigned territory, shaping market strategy, and helping position our organization as a differentiated, responsive partner in vision care.

Responsibilities

• Own the growth, organization, and performance of an assigned sales territory in alignment with company goals
• Build and deepen relationships with brokers, consultants, and direct employer groups to drive new business opportunities
• Develop and execute a strategic travel and meeting plan to support market visibility, relationship development, and sales growth
• Lead the RFP process from initial evaluation through strategy, coordination, development, and timely submission
• Partner closely with internal Business Development and Marketing teams to create compelling, competitive proposals and presentations
• Deliver persuasive sales presentations and guide best-and-final discussions in collaboration with executive leadership
• Identify market trends, competitive dynamics, and client needs to help shape sales strategy and strengthen our market position
• Provide valuable field feedback to support the development of marketing materials, broker communications, and sales messaging
• Expand and maintain a strong pipeline of broker, consultant, and direct employer prospects within the assigned territory
• Track and report on pipeline activity, appointments, and sales progress on