Regional VP of Sales

About the role

We are seeking a driven, strategic Regional VP of Sales to help expand our presence in the vision benefits marketplace and strengthen relationships across the broker, consultant, and employer communities.

Responsibilities

• Own the growth, organization, and performance of an assigned sales territory in alignment with company goals
• Build and deepen relationships with brokers, consultants, and direct employer groups to drive new business opportunities
• Develop and execute a strategic travel and meeting plan to support market visibility, relationship development, and sales growth
• Lead the RFP process from initial evaluation through strategy, coordination, development, and timely submission
• Partner closely with internal Business Development and Marketing teams to create compelling, competitive proposals and presentations
• Deliver persuasive sales presentations and guide best-and-final discussions in collaboration with executive leadership
• Identify market trends, competitive dynamics, and client needs to help shape sales strategy and strengthen our market position
• Provide valuable field feedback to support the development of marketing materials, broker communications, and sales messaging
• Expand and maintain a strong pipeline of broker, consultant, and direct employer prospects within the assigned territory
• Track and report on pipeline activity, appointments, and sales progress on a weekly basis
• Serve as a proactive, solutions-oriented partner internally, helping drive responsiveness, accountability, and exceptional service throughout the sales cycle

Requirements

• 5-10 years of experience in vision benefits, managed care, or employee benefits sales
• Strong existing relationships within the broker and consulting community
• State health insurance licenses
• Proven ability to develop opportunities, manage complex sales cycles, and close business in a competitive market
• Experience responding to RFPs and delivering presentations to large groups and executive-level audiences
• Strong business acumen with the ability to identify trends, analyze competition, and contribute to strategic decision-making
• Excellent written and verbal communication skills
• Highly organized, self-directed, and able to manage territory priorities independently
• Comfortable collaborating across departments and influencing outcomes in a fast-paced environment
• Proficiency in Microsoft Office and standard business tools