Regional Vice President of Sales and Marketing

Job Overview

The Regional Vice President of Sales & Marketing at Vitality Living is responsible for driving occupancy, revenue, and brand awareness within a specified region of communities. This role involves generating comprehensive strategic plans, collaborating with community teams and corporate leaders, overseeing sales processes, analyzing data, and inspiring and motivating the sales team.

Responsibilities

• Create comprehensive strategic plans for the region, considering market dynamics and community-specific needs.
• Tailor strategic plans for each community, informed by analysis of metrics, market trends, and community needs.
• Collaborate with community teams and corporate leaders in analysis and tactical sales and marketing planning to ensure achievement of desired results.
• Oversee sales processes, ensuring a seamless customer journey from initial inquiry through move-in.
• Utilize data analytics tools to analyze market trends, customer behavior, and sales performance metrics.
• Extract actionable insights to inform decision-making processes and identify areas for improvement.
• Provide hands-on coaching and training to Sales Directors, focusing on sales techniques, customer relationship management, and creating positive interactions.
• Ensure sales playbook expectations for the sales team, including necessary systems and tools, are known and consistently adhered to in the region.
• Generate accurate sales projections and align them with business goals.
• Develop and implement a hybrid engagement strategy for virtual and in-person interactions with Sales Directors and community teams.
• Leverage technology and face-to-face meetings for training sessions, performance reviews, and enhancing the prospective customer's journey.
• Lead and facilitate EOS traction meetings to ensure alignment, accountability, and progress toward goals.
• Conduct strategic in-person site visits to Vitality Living communities, ensuring firsthand understanding of on-site dynamics and refining strategies to enhance the customer experience.
• Demonstrate initiative and confidence by identifying opportunities and acting proactively.
• Collaborate with operational teams to support communities in exceeding budgeted results, ensuring alignment with financial projections and business objectives.
• Identify and address barriers to achieving sales goals, focusing on creative solutions.
• Communicate with owners through comprehensive quarterly executive summaries and monthly reports, providing detailed updates on sales performance, market trends, and strategic initiatives.
• Collaborate with Regional and community operations teams to identify and address any barriers to achieving sales goals, focusing on creative solutions rather than operational adjustments.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• 5-8 years of experience in multisite and/or multi-state senior living sales, in a Director or above role.
• Proven experience in utilizing data analytics for strategic decision-making.
• Strong understanding of the senior housing industry and a commitment to vitality-focused living.
• Exceptional leadership, communication, and collaboration skills, with a demonstrated ability to develop high-performing sales teams.
• Demonstrated expertise in sales, in-market advertising, and business development, consistently delivering desired results.
• Ability to manage time and resources effectively, showcasing strong strategic planning abilities.
• Demonstrated ability to handle failure constructively and take decisive action with confidence.
• Ability to travel within the designated region for in-person site visits as needed.