Regional Trade Marketing Representative (North East Region)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more jti.com Title Regional Trade Marketing Representative Country USA Location North Western PA or Western MA or CT Professional Area Marketing & Sales Role Permanent Reporting to Regional Sales Manager Regional Trade Marketing Representative This position drives sales growth and strengthens our brand presence across an assigned region by executing sales and merchandising programs across multiple territories. The Representative uses market insights, customer knowledge, and Needs Based Selling to identify opportunities, influence customers, and adapt activities to local market needs. The role also provides coverage for vacant territories, helping maintain strong customer relationships, sales performance, and business continuity. In addition, the Representative supports Trade Marketing Representatives by sharing best practices, strengthening selling skills, and contributing to regional priorities and special projects. The role involves significant regional travel, including overnight stays depending on your location, territory size, and business needs. Requirements A minimum of a High School Diploma is required, with additional education preferredMinimum of 3 years of experience in FMCG sales; CPG sales experience preferredCollege graduates are welcomeValid driver's licenseStrong computer skills, including proficiency in Microsoft Office SuiteSolid commercial understanding and ability to apply market and account insights to improve performanceExcellent verbal and written communication skillsStrong selling and negotiation skills, with the ability to influence customers and build mutually beneficial relationshipsStrong analytical skills, including the ability to interpret sales data, identify trends, and translate insights into actionable territory and account plansStrong planning and organizational skills, with the ability to prioritize accounts and manage multiple territories effectivelyAbility to work effectively within a regulated environment while ensuring compliance with company policies, procedures, and retail agreementsKnowledge of Synergy or similar reporting and data systems Physical requirements Must be willing and able to Lift up to 25 lbs.Climb step ladders (up to 10 feet in height)Drive stakes (for signage) into the ground surfaceTravel extensively across the assigned region, including regular overnight stays Areas of Responsibilities Regional Execution & Territory Coverage Plans and executes sales and merchandising activities across assigned and open territoriesDetermines territory priorities and visit frequency based on customer prioritization and business needsProvides coverage for vacant territories to maintain business continuity and performanceQuickly assesses territory and account needs and adapts execution plans accordinglySupports high-priority stores and territories across the regionEnsures consistent execution of company programs, activities, and merchandising standardsContributes to special projects and regional priorities as required Strategic Insights & Business Advice Leverages local market and account knowledge to identify opportunities across multiple territoriesAnalyzes sales, distribution, and market information to identify opportunities for growthMonitors competitor, retailer, and market activity across the regionUses business insights to strengthen sales arguments and influence customer decisionsShares market insights and best practices with Trade Marketing Representatives and the broader field organizationProvides guidance and support to improve territory and account performanceAdapts strategies and execution to varying market conditions while maintaining alignment with company objectives Customer & Selling Process Builds and maintains strong relationships with retail customers and distribution partners across the regionEstablishes credibility quickly with new and existing accountsApplies advanced selling and negotiation techniques to influence customer purchasing decisionsUtilizes Needs Based Selling principles to align company product benefits with customer needsNegotiates opportunities designed to drive sell-through performanceProactively anticipates and addresses customer objectionsSupports Trade Marketing Representatives in developing effective customer engagement and selling behaviorsMaintains strong execution of agreed merchandising, product placement, and planogram standards Logistics & Inventory Management Ensures product availability and appropriate stock levels across assigned and open territoriesMonitors inventory levels and identifies opportunities to minimize out-of-stocksSupports order execution and top-up ordering when requiredMerchandises stock and ensures products are appropriately displayedEducates store personnel on the importance of product availability and effective merchandisingCollaborates with retail customers and distribution partners to maximize sales opportunities Performance, Insights & Compliance Evaluates regional and territory performance against established objectivesTracks key performance indicators, including numeric distribution, plan versus completed activities, product availability, territory volume, and Share of MarketRecords and reports results using Synergy or similar reporting systemsProvides accurate market, customer, and competitive insights to support future planningIdentifies opportunities for continuous improvement across assigned territoriesEnsures all activities are executed in compliance with company policies, procedures, contractual agreements, and applicable regulatory requirements Other Manages various tasks and projects as they arise or as requested by the managerSupports regional business priorities and initiatives as required What to expect At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities. Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. We ask for accountability, ownership, results, and collaboration. And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits Annual Performance-based BonusEmployee Stock Purchase PlanPersonal Development ProgramsMedical, Dental & Vision Plan for employees & family membersLife InsuranceMatching 401(K)Paid Time Off (PTO)Paid Family Leave (20 weeks)Short-Term & Long-Term DisabilityEducation/Tuition AssistanceVolunteering ActivitiesEmployee Assistance Program (counseling services for employees & family members) Are you ready to join us? Build your success story at JTI. Apply now! Next Steps After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.