Regional Sales Manager - South East - Rennco

About the role

Rennco is seeking a Regional Sales Manager to lead new business development and accelerate packaging machinery sales across the Southeast, including Virginia, North Carolina, South Carolina, Georgia, Florida, and Alabama. This role is ideal for a high-energy sales professional who thrives on building pipeline, winning new accounts, and expanding market share. The position can be based in Atlanta, Georgia, Charlotte, North Carolina, or another strategic location within the territory.

Responsibilities

• Prepare (in coordination with others) a Strategic Action Plan and Tactical Action Plan that leads to attainment of the annual sales forecast that is aligned with the values, vision, and practices of the company.
• Maintain and enhance established customer accounts by providing innovative sales support.
• Develop new accounts from leads and prospecting efforts.
• Ensure that all data necessary to evaluate potential new projects is collected from customers.
• Collaborate with engineering and applications to ensure we are offering our best solution to the customer.
• Initiate RFQ (Request for Quotation) with necessary application specifications.
• Lead win-win negotiations to optimize both customer ROI and Rennco machine margins.
• Stay abreast of new technology, market developments, appropriate standards, and competitor offerings and keep current trends from both market and technical standpoints.
• Collaborate with sales teams from other ProMach brands to identify fully integrated solutions and cross-selling opportunities.
• Conduct yourself with the highest ideal in ethics and integrity.

Requirements

• 5+ years of experience in capital equipment or industrial sales.
• Experience in packaging automation or related industries such as e-commerce, automotive, or pharmaceutical.
• Proven ability to prospect, build pipeline, and win new business.
• Strong track record of consultative, ROI-based solution selling.
• Demonstrated ability to translate customer needs into practical, value-driven solutions.
• Strong business acumen with excellent communication and organizational skills.
• Self-motivated with an entrepreneurial mindset and a drive to win.
• Proven ability to sell ideas, concepts, and programs to diverse stakeholders.
• Willingness and ability to travel up to 75 percent.
• Valid driver’s license required.
• Proficiency in CRM tools such as Salesforce and Microsoft Office applications.

Qualifications

• Proven success in achieving quarterly sales goals and year-over-year growth.
• Ability to manage complex sales cycles, including scope development, pricing strategy, and contract negotiation.
• Strong interpersonal and communication skills.
• Ability to work independently and as part of a team.
• Knowledge of industry trends and competitive landscape.

Skills

• Capital equipment or industrial sales experience.
• Experience in packaging automation or related industries.
• Strong problem-solving and decision-making skills.
• Excellent written and verbal communication skills.
• Ability to work effectively with cross-functional teams.
• Strong analytical and organizational skills.

Benefits

• Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match.
• No waiting period for benefits – you are eligible on your first day of employment.
• Open, communicative environment that fosters individual initiative.
• Opportunities for growth and advancement within the company.
• Company culture that values innovation, collaboration, and employee well-being.

Pay

Compensation details are confidential and not publicly disclosed.

Schedule

The schedule for this position is flexible and may vary based on the needs of the business and the individual's performance.