Regional Sales Manager - Northeast

Regional Sales Manager responsible for the successful management of total sales and expense objectives for the Northeast grocery region and assigned accounts. Accountable for all sales-related expense management, including travel, overhead, promotion/advertising, trade spend, and broker commissions. Manages a broker network and a mix of direct and distributor-supplied customers within the assigned geographical area.

Responsibilities

• Achieve sales and expense budgets for the assigned territory.
• Review, evaluate, and report data-driven results against objectives continuously.
• Work closely with regional and channel leadership to develop and execute strategic initiatives (e.g., promotional programs, distribution initiatives).
• Provide ongoing sales and expense forecasting as requested and participate in monthly planning calls.
• Manage and evaluate trade spending efficiency in collaboration with the Director of Sales Planning.
• Utilize data-driven resources and tools (IRI, SPINS, Retailer/Distributor Portal Data, Planful, Power BI) to drive business decisions.
• Evaluate and manage a broker and distributor network within the sales division.
• Participate in the development of regional marketing strategies (digital and shopper marketing) and point-of-sale materials with the Marketing Department.
• Manage top trade customers within the sales division and participate in national/regional trade shows.
• Maintain business relationships across the selling network and collaborate with cross-functional teams.
• Seek professional development opportunities to refine skills.
• Travel up to 40% for customer visits, broker HQ meetings, market tours, trade shows, and company meetings.
• Adhere to SOP, SSOP, GMP, and HACCP guidelines when in the plant.
• Perform other duties as assigned.

Eastern Regional Focus

• Responsible for key accounts: Wegman’s, Tops, Price Chopper, Shaw’s, Associated Grocers of New England, Hannaford’s, Dave’s Marketplace, Roche Brothers, Big Y, Bozzuto’s, and other assigned customers.
• Develop and manage all Eastern/Northeast grocery regional customer accounts.
• Conduct regular market tours and account meetings/reviews.
• Manage and develop the Northeastern broker network, providing focus for assigned HQ and field-level broker team members.

Requirements

• Bachelor-level education.
• Minimum of 5 years of sales and sales management experience within the food industry.
• Solid background in managing multi-channel businesses.
• Experience within the assigned customer geography preferred.
• Experience in both direct sales and broker/distributor management is a plus.
• Proven track record of developing territory and key account businesses.
• Experience in an entrepreneurial company is an asset.
• Knowledge of the US retail landscape (Natural/Specialty/Grocery/Mass/Club) is a plus.
• Valid driver’s license required.

Skills

• Excellent verbal and written communication skills.
• Ability to prioritize and meet deadlines within specified time constraints.
• Thrives in a team environment.
• Proficiency in data-driven decision-making tools (IRI, SPINS, Planful, Power BI).

Benefits

• Medical, dental, vision, and life insurance.
• Paid parental leave – 12 weeks at 100% pay.
• 401(k) match.
• Paid time off: vacation, sick days, and holidays.
• Juice benefits (company-provided refreshments).

Pay

$120,000–$145,000

Schedule

• Travel up to 40% for customer visits, broker HQ meetings, market tours, trade shows, and company meetings.
• Typically functions in a remote office environment.