Regional Sales Manager – Minka (Central US)

Minka is a leading designer, manufacturer, and distributor of decorative lighting and ceiling fans. With a diverse portfolio and reputation for innovation, quality, and design excellence, Minka serves residential and light commercial markets throughout North America. The company is committed to delivering on-trend, high-performance products while fostering strong partnerships with distribution partners and industry professionals.

About the role

This remote role is responsible for driving revenue growth across a defined territory by developing key accounts and leading independent sales agencies. The position focuses on expanding market share within Ferguson Enterprise, lighting showrooms, builders, electrical distributors, and projects while ensuring strong brand presence and execution in the Central Region of the US. Ideal candidates are located in major hubs such as Dallas, Chicago, St. Louis, Minneapolis, Kansas City, Milwaukee, or Indianapolis, though other locations will be considered for the right individual.

Responsibilities

• Develop and implement regional sales strategies to achieve or exceed revenue targets within Minka Lighting and Aire; lead budget and business planning for the region.
• Own relationships with targeted key accounts, including Ferguson, to ensure desired results within the region.
• Identify and close new business opportunities with Ferguson, independent showrooms, builders, and project houses.
• Drive specification and project-based sales across commercial and residential segments, maintaining a strong sales pipeline and quoting log.
• Provide detailed reports and insights on key accounts and sales forecasts, including forward-looking monthly and quarterly insights.
• Manage and strengthen downstream relationships with key lighting showrooms and distribution partners through established sales plans, execution, and formal reviews.
• Partner closely with Ferguson OPCO Sales Managers and Own Brand business leaders to drive alignment, growth, and execution within the region.
• Collaborate with builders and developers to secure product specifications in new construction and renovation projects.
• Build long-term relationships with interior designers through showroom partners to drive specification pull-through.
• Negotiate pricing, programs, and contracts to enhance profitability and market penetration.
• Engage the Sales Support Team on opportunities to drive growth, engagement, reporting, and overall customer satisfaction.
• Lead, coach, and support independent lighting sales agencies within the region, partnering closely to target and win new business.
• Establish clear sales goals, KPIs, and territory plans aligned with company objectives.
• Conduct regular field visits, joint sales calls, and monthly/quarterly/yearly performance reviews with agency partners.
• Provide product training, merchandising guidance, and strategic direction to ensure brand consistency.
• Evaluate agency performance and make recommendations for optimization or changes as needed.
• Expand brand presence and market share within lighting showrooms through merchandising, displays, and staff training, including placement of new product displays.
• Collaborate cross-functionally with Channel Marketing and internal teams to implement channel strategies and objectives.
• Increase specification activity by engaging the Architecture & Design (A&D) community.
• Identify and develop opportunities within builder and multi-family segments.
• Monitor market trends, competitor activity, and pricing strategies within the lighting industry; communicate market needs and gaps to the product team.
• Track and manage project pipelines from specification through order fulfillment.
• Communicate with the demand team on product needs to ensure project timing expectations are met.
• Collaborate with agencies and internal teams to ensure timely follow-up on project opportunities.
• Support value engineering and product selection to meet project requirements and budgets.
• Understand pricing and gross margin ramifications in the region, managing within corporate guidelines throughout the project quoting process.
• Work closely with marketing and channel managers on showroom programs, product launches, and promotional initiatives.
• Provide field insights to product development teams based on customer and market feedback.
• Provide various sales and management reports as required.
• Assist customer service in providing information, post-sales support, and technical expertise to customers and representatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• 5+ years of sales experience, preferably in the lighting, electrical, or building products industry.
• In-depth experience driving sales growth and business plan execution through rep agency partners.
• Proven success in managing territories and achieving revenue targets.
• Experience working with Ferguson, lighting showrooms, sales agencies, and specification-driven sales.
• Established relationships within the builder, contractor, or designer community preferred.
• Strong understanding of project-based and channel sales dynamics.
• Ability to travel frequently within the assigned region.
• Deep understanding of lighting channels (showroom, specification, and builder).
• Agency leadership and channel management experience.
• Sales approach centered on building strong connections.
• Deep understanding of the Ferguson business platform.

Benefits

Minka is committed to a holistic approach toward benefits plans and programs that support the mental, physical, and financial well-being of associates. Competitive offerings include:

• Health, dental, and vision insurance.
• Paid time off.
• Life insurance.
• 401(k) with a company match.
• Mental health coverage.
• Gender-affirming and family-building benefits.
• Paid parental leave.
• Associate discounts.
• Community involvement opportunities.

Pay

The estimated pay range for this position is $7,949.70 - $17,325.00 monthly for salaried roles. The actual pay rate may vary depending on location, candidate qualifications, and prior experience. This role is bonus or incentive plan eligible.