Regional Sales Manager - California

About the Role

The Regional Sales Manager is a critical growth catalyst for Loma’s commercial success. This role focuses on proactively identifying, developing, and expanding customer accounts within the designated region, with a dual focus on retention and acquisition. You will collaborate cross-functionally to ensure a seamless customer experience, timely resolution of issues, and accurate communication of evolving customer needs. The role drives revenue growth through strategic account planning, consultative selling, and competitive positioning of Loma’s capital equipment solutions.

Ideal candidates will bring a proven track record of high-performance sales leadership in the food processing or packaging industry, with deep experience in technical capital equipment and a passion for customer-centric growth.

Requirements

• High school diploma required. Bachelor’s degree preferred.
• Minimum 5 years of experience in Sales, Marketing, Market Development, Account Management, or similar discipline. Industrial capital sales experience preferred.
• Demonstrated success in growing existing accounts and securing new business in capital equipment sales, preferably in the Food industry.
• Strong consultative selling skills with the ability to uncover customer pain points and align solutions to business outcomes.
• Exceptional communication, negotiation, and presentation skills across technical and executive audiences.
• Excellent time management, multitasking, and organizational skills.
• Analytical mindset with ability to interpret data, forecast trends, and make data-driven decisions.
• Resilience, tenacity, and drive in pursuing opportunities, overcoming objections, and navigating complex sales cycles.
• High emotional intelligence and relationship-building capability to foster trust and long-term partnerships.
• A role model of Loma’s behaviors: Hands-on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative.
• Proficiency in CRM systems (e.g., D365 Sales CRM), Microsoft Office Suite, and mobile sales tools.
• Valid driver’s license with willingness to travel 50%+ across the region and occasionally outside for Trade Shows or to Loma’s other facilities, particularly in Carol Stream, IL, for product training, meetings, and other purposes.

Responsibilities

• Take ownership in delivering Sales goals and objectives by:
  • Strategically targeting existing and prospective accounts and verticals using data, market insights, and customer segmentation.
  • Expanding share of wallet with existing accounts through customer/plant visits, discovery sessions, and solution presentations tailored to meet their short- and long-term business needs.
  • Actively seeking and developing new opportunities through cold calling, email, trade shows, trade associations, etc.
  • Identifying key accounts in the region and developing action plans to gain Loma exposure and penetration into those businesses.
  • Successfully introducing new products to the customer base, ensuring strong market adoption.
  • Promoting Loma service offerings and working closely with the Aftermarket team to maximize service revenue.
  • Maintaining accurate and up-to-date CRM records, including leads, opportunity stages, forecasting, and activity logs; other routine reporting functions as required.
• Serve as a trusted advisor by deeply understanding customer operations, challenges, and goals.
• Develop deep technical knowledge of Loma and Lock products, including design guides for Metal Detectors, Checkweighers, and X-Ray equipment and their associated technical applications.
• Demonstrate proficiency in ‘hands-on’ specification of mechanical systems and instrumentation.
• Execute consultative sales activities focusing on Loma’s added value and differentiators.
• Stay informed on industry trends, competitive landscape, and regulatory developments impacting customer decisions.
• Enthusiastically and proactively participate in Loma ‘toolbox’ initiatives, particularly applying the 80/20 principles to the region.
• Travel occasionally outside of the region to Trade Shows or to Loma’s other facilities, particularly in Carol Stream, IL, for product training, meetings, and other purposes.
• Provide a monthly sales report to the Sales Manager.
• Carry out additional tasks assigned by the supervisor that are related to the role.

Pay

Base Salary: $70,000–$100,000 based on experience and location.

Commissions: Paid out monthly based on target and bonus achievement. On-Target Commission Earnings range between $30,000–$60,000/year depending on location.