Regional Sales Manager

About the role

The Regional Sales Manager, Buying Groups (RSM) leads the development, execution, and growth of Red Bull's business strategy across assigned Buying Group partnerships, with a primary focus on Independent Buyer's Company (IBC). This role is responsible for driving business performance across key areas such as sales volume, distribution, pricing, promotions, member engagement, and Quality Points of Distribution (QPOD). The RSM builds strong, collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners (DPs). Through these partnerships, they identify opportunities for growth, align strategic priorities, and help deliver successful business outcomes for all stakeholders. In this role, the RSM translates channel and customer priorities into practical programs that are easy to implement, financially responsible, and mutually beneficial.

Responsibilities

• Partner Relationships: Builds strong relationships with Buying Group leadership, key decision makers, member operators, Distributor Partners, and internal cross-functional teams to support customer priorities and Red Bull goals.
• Local IBC Field Leadership: Focuses on building strong, consistent relationships with local IBC field leadership teams to improve communication, strengthen market-level alignment, and accelerate execution of Red Bull priorities.
• Program Development: Develops customer-specific solutions that resonate with Buying Group needs while ensuring programs are scalable, consistent, and aligned with Red Bull standards for distribution, price, promotion, merchandising, and display execution.
• Local Programming Wins: Secures local programming wins with IBC members and participating convenience customers, including promotional support, incremental display activity,