Regional Sales Manager

About the Role

Step into a leadership role where your impact drives the business forward. As the Regional Sales Manager for the Vermeer product line at RDO Equipment Co., you’ll guide a high-performing sales team, shape strategy, and build strong customer partnerships across the region. This is an opportunity to develop people, win in the market, and deliver exceptional results.

Pay

$100,000 - $150,000 per year with 70% bonus potential. Competitive compensation reflects your experience, leadership, and industry expertise.

Benefits

• A comprehensive benefits package that supports your well-being. View RDO’s benefits page for details.
• A company culture built on core values that guide how we work, grow, and lead. Learn more about our values.

Why RDO?

Join an industry-leading team providing a world-class experience for customers who do vital work. RDO deals in equipment from top manufacturers but is a people business first. The company has grown from humble roots, guided by family values and shaped by the strengths and voices of its team members.

RDO Equipment Co. in Burnsville is part of the Vermeer division, which includes eight locations across the U.S. The division serves arborists, landscaping companies, contractors, forestry companies, municipalities, and other customers who value a knowledgeable Vermeer partner.

Responsibilities

• Provide leadership and direction to the regional Vermeer sales team, motivating and managing performance to achieve company objectives.
• Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks aligned with organizational goals.
• Coach and mentor sales professionals on prospecting, closing, territory management, product knowledge, and profitability.
• Partner with customers and internal teams to ensure a consistent, high-quality customer experience and resolve concerns effectively.
• Collaborate with manufacturer representatives to maximize product understanding, program utilization, and market share growth.
• Oversee sales operations, including reporting, inventory and asset management, and adherence to company policies and procedures.
• Foster a collaborative, accountable, and engaged team environment while leading communication efforts and continuous improvement initiatives.

View the full job description for a complete list of duties and responsibilities.

Requirements

• Proven leadership experience with prior supervisory or management responsibility preferred.
• Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent communication, coaching, and interpersonal skills, with the ability to influence and develop team members.
• Demonstrated ability to manage budgets, forecasts, and sales performance metrics.
• Ability to travel up to 60%, with overnight stays (frequency may vary based on regional and business needs).
• Valid work authorization in the U.S. without company sponsorship.

Why You’ll Love It Here

• Advancement Opportunities: Burnsville is located in the heart of RDO’s footprint, offering opportunities to grow within the company.
• Culture Built Around People: Regular off-site outings and team member appreciation meals.
• A Dynamic Environment: Where no two days are the same.
• Opportunities to grow, learn, and lead in the industry.