Regional Sales Manager

About the Role

Step into a leadership role where your impact drives the business forward. As the Regional Sales Manager for the Vermeer product line at RDO Equipment Co., you’ll guide a high-performing sales team, shape strategy, and build strong customer partnerships across the region. This is an opportunity to develop people, win in the market, and deliver exceptional results.

Compensation & Benefits

• Base salary: $100,000 - $150,000 per year
• 70% bonus potential
• Competitive compensation reflecting your experience, leadership, and industry expertise
• Comprehensive benefits package supporting your well-being (details available on RDO’s benefits page)

Why RDO?

Join an industry-leading team providing a world-class experience for customers who do vital work. RDO deals in equipment from top manufacturers but is a people business first, guided by family values and shaped by the strengths of its team. The Burnsville location is part of RDO’s Vermeer division, which includes eight locations across the U.S., serving arborists, landscaping companies, contractors, forestry companies, municipalities, and more.

Responsibilities

• Provide leadership and direction to the regional Vermeer sales team, motivating and managing performance to achieve company objectives.
• Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks aligned with organizational goals.
• Coach sales professionals on prospecting, closing, territory management, product knowledge, and profitability.
• Partner with customers and internal teams to ensure a consistent, high-quality customer experience and resolve concerns effectively.
• Collaborate with manufacturer representatives to maximize product understanding, program utilization, and market share growth.
• Oversee sales operations, including reporting, inventory and asset management, and adherence to company policies and procedures.
• Foster a collaborative, accountable, and engaged team environment while leading communication and continuous improvement initiatives.

For a complete list of duties, view the full job description.

Requirements

• Proven leadership experience with prior supervisory or management responsibility preferred.
• Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent communication, coaching, and interpersonal skills, with the ability to influence and develop team members.
• Demonstrated ability to manage budgets, forecasts, and sales performance metrics.
• Ability to travel up to 60%, with overnight stays (frequency may vary based on regional and business needs).
• Valid work authorization in the U.S. without company sponsorship.

Why You’ll Love It Here

• Advancement Opportunities: Located in the heart of RDO’s footprint, offering opportunities to grow within the company.
• Culture Built Around People: Regular off-site outings and team member appreciation meals.
• Dynamic Environment: No two days are the same, with opportunities to grow, learn, and lead in the industry.