Regional Sales Manager

About the Role

The Regional Sales Manager drives sales performance within an assigned region by owning clinic results, coaching teams, and executing sales initiatives.

Responsibilities

• Own sales performance for assigned clinics and region by driving consistent execution of sales strategy, achieving regional revenue targets, and ensuring accountability to clinic-level goals and results.
• Conduct regular field visits and in-office coaching to observe performance, reinforce standards, provide real-time feedback, and ensure consistent execution of sales and service expectations.
• Develop Hearing Care Practitioner (HCP) performance through consultative selling, clinical-to-lifestyle translation, objection handling, and execution of the patient sales journey to drive revenue growth, improve close rates, and reduce returns.
• Develop Patient Care Coordinator (PCC) performance by coaching on sales coordination, front-office execution, appointment preparation, scheduling discipline, organization, patient communication, and customer service behaviors.
• Identify underperformance and initiate corrective action by diagnosing root causes, delivering targeted coaching, documenting performance conversations, and escalating formal performance management as needed.
• Participate in hiring and onboarding for regional roles by leading interviews for PCC candidates, supporting interviews for HCPs, and ensuring new hires are effectively onboarded and ramped to performance expectations.
• Reinforce sales training and execution by delivering small-group and one-on-one trainings, observing application in the field, and supporting adoption of sales methodologies and tools.
• Monitor KPIs, returns, close rates, and pipeline trends to identify performance gaps, prioritize coaching efforts, and proactively address risks to regional sales performance.
• Escalate operational, personnel, or systemic issues to internal partners (e.g., Human Resources, IT, Marketing, Operations, Training) to ensure timely resolution and minimize disruption.
• Manage day-to-day performance of HCPs and PCCs by setting clear expectations, monitoring results, providing ongoing feedback, and reinforcing accountability.
• Initiate and document performance counseling by addressing performance or behavior issues, completing written counseling, and escalating matters to Sales Manager and HR when needed.
• Ensure adequate staffing and coverage by identifying coverage gaps, coordinating schedules, and addressing hiring or temporary staffing needs.
• Reinforce sales culture and expectations by modeling desired behaviors, holding teams accountable to standards, and consistently reinforcing company sales processes and service expectations.

Key Performance Indicators

• Regional Budgeted Net Sales – Consistency in meeting monthly budgeted net sales targets for assigned clinics.
• Sales Opportunity Volume – Consistency in meeting monthly goals for sales opportunity type appointments (e.g., Hearing Evaluations, Consultations).
• Close Rate – Percentage of sales opportunities that convert to completed sales across assigned clinics.
• Clinic Performance Improvement – Improvement in clinics below budget, measured by progress toward budgeted net sales and sales activity expectations.

Competencies

• Sales execution
• Team development
• Use of data
• Accountability
• Communication
• Adaptability

Requirements

• Multi-location or regional sales experience
• Experience managing and developing sales teams
• Sales execution coaching and standards reinforcement experience
• Performance management and accountability experience
• Cross-functional collaboration experience

Pay

$80,000 + commission