Regional Sales Manager - Aflex Hose

About the role

We are in search of a dedicated and experienced Regional Sales Manager to enhance our dynamic and collaborative environment. In this role, you will lead a team to help drive the continued growth and market development of the Aflex business across North America.

Responsibilities

• Lead the growth and market development of the Aflex business across North America, supporting the achievement of strategic sales and market expansion objectives.
• Develop and execute sales and business plans that strengthen market position, increase customer adoption, and support sustainable revenue growth across targeted industries and applications.
• Lead, coach, and develop a team of sales and technical professionals, creating a culture of accountability, collaboration, customer focus, and continuous improvement.
• Build and maintain strong relationships with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and other key stakeholders to expand market opportunities and drive business growth.
• Support channel partner development by implementing programs, tools, and strategies that improve engagement, capability, and commercial performance.
• Work closely with customers and industry stakeholders to understand business challenges, identify opportunities, and ensure Aflex solutions deliver value in critical fluid handling applications.
• Partner with the Application Engineer and broader commercial team to promote solution-based selling approaches that highlight product performance, reliability, and customer outcomes.
• Collaborate with marketing, product management, customer experience, operations, and supply chain teams to align business priorities, improve customer satisfaction, and support growth initiatives.
• Monitor market trends, competitive activity, and customer needs to identify new opportunities, inform business decisions, and support future growth strategies.
• Develop sales forecasts, review business performance, and use customer and market data to support effective planning and decision-making.
• Lead strategic projects and continuous improvement initiatives that strengthen commercial effectiveness, expand market reach, and enhance the customer and channel partner experience.

Requirements

• Leading sales growth through distribution partners, manufacturer representatives, indirect sales channels, or strategic customer relationships.
• Leading, coaching, and developing sales and/or technical professionals while creating a culture of accountability, collaboration, and customer focus.
• Developing and executing business plans, growth strategies, and market development initiatives that deliver measurable commercial results.
• Strong relationship-building skills with the ability to influence customers, channel partners, and internal stakeholders across multiple functions and levels of an organization.
• Experience identifying, developing, and advancing business opportunities within complex sales environments.
• Strong commercial and business acumen, including experience using sales forecasts, pipeline management, and performance metrics to support decision-making.
• Able to communicate effectively with technical and non-technical audiences, translating customer needs into practical business solutions.
• Experience collaborating with cross-functional teams, including sales, marketing, operations, customer support, and product management.
• Proficiency with Customer Relationship Management (CRM) systems, Microsoft Office applications, and other business planning and reporting tools.
• Able and willing to travel throughout North America as required to support customers, channel partners, industry events, and team development activities.

Qualifications

• Experience in hose technologies, fluid handling equipment, process equipment, industrial products, sanitary processing systems, or related technical markets.
• Experience working with customers in industries such as food and beverage, personal care, chemical processing, pharmaceutical manufacturing, biotechnology, or other process manufacturing environments.
• Experience supporting original equipment manufacturers (OEMs), engineering firms, distributors, manufacturer representatives, or other indirect sales channels.
• Experience working in application-based, consultative, or value-focused sales environments.
• Understanding of market development, product positioning, and channel partner enablement strategies.
• Tech education, business education, professional certifications, or equivalent practical experience relevant to sales leadership, business development, engineering, or commercial management.

Skills

• Effective communication and relationship-building skills.
• Ability to translate customer needs into practical business solutions.
• Collaboration with cross-functional teams.
• Proficiency with CRM systems and business planning tools.
• Travel and customer engagement skills.

Benefits

This position offers a salary range of (USD 118,635.00 - 165,000.00 Salaried). Final salary offers are determined by multiple factors, including education, experience, internal equity, geographic location, and the candidate’s expertise, and therefore may vary from the range listed. For roles based outside Massachusetts, the applicable salary range may be lower. At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

• Robust Retirement Plan: Benefit from a 5% employer 401K contribution, plus a 50% match on up to 3% of your contributions for added financial security, empowering your financial security.
• Comprehensive and Supportive Parental Leave: Experience our inclusive, gender-neutral parental leave policy, offering 16 weeks at 100% pay. Upon your return, enjoy a gradual transition with a unique 80% work schedule while still receiving 100% of your pay for the first 6 months, ensuring a balanced reintegration into the workplace.
• Fertility Assistant Program: Fertility Benefits to support you on your journey to building a family. It may include IVF, genetic testing, and other fertility-related services.
• Generous Time Off: Enjoy ample time off to recharge and attend to life's circumstances with generous vacation and well-being day, 9 observed holidays, 1 floating holiday day, up to 15 caregiver days, and 80 hours of annual sick leave.
• Community Engagement Opportunities: Make a difference with 3 paid volunteer days each year, encouraging you to give back to the community and causes you care about.
• And Many More Benefits: Such as an offering of 3 healthcare plans with HSA contributions along with other benefits designed to support your well-being and professional growth.