Regional Sales Lead (Desert Southwest)

About the role

As a Regional Sales Lead at Halter, you will lead a team of Territory Managers on the front lines of transforming livestock management across the U.S. This is a deeply hands-on role: you’ll spend most of your time in the field coaching reps, joining customer conversations, and removing barriers to their success.

• Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development.
• Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets.
• Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities.
• Serve as the regional voice - surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership.
• Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities.
• Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.

What You’ll Bring

• Strong Frontline Sales Leadership: Experience leading and developing field sales reps, ideally in high-growth or high-velocity environments, with a track record of coaching reps to consistently improve performance.
• Hands-On, Field-First Mindset: Comfortable spending the majority of your time on the road - joining customer visits, modeling best practices, and staying deeply connected to real-world customer challenges.
• Expertise in Sales Process & Methodology: Proficiency in modern sales practices (e.g., consultative/challenger sales models, role-plays, discovery techniques) and the ability to coach Territory Managers to master them.
• Pipeline, Salesforce, & Forecasting Discipline: Strong operational rigor with CRM hygiene, pipeline management, input metrics, and forecasting accuracy - especially important in a hardware + software environment.
• Direct, Supportive People Leadership: A leadership style built on clarity, accountability, empathy, and high support - someone who cares deeply, sets high expectations, and builds strong team culture.
• Comfort With Ambiguity & Fast Growth: Thrives in dynamic, evolving environments; adaptable, resourceful, and motivated by building systems, processes, and habits in a rapidly scaling U.S. business.