Regional Sales Executive

About the role

We're looking for a Regional Sales Executive to drive new business growth within an assigned geography. This is a dedicated, in-market role built for someone who thrives on building real relationships with the people who make purchasing decisions in Healthcare, Senior Living, Food & Beverage, and Hospitality. You'll spend the majority of your time in the field, developing deep fluency in what Royal Cup and Farmer Brothers can do for each industry, and turning that knowledge into new accounts.

Location: This role is open to applicants who reside in or near Indianapolis IN, Cincinnati OH, or Louisville, KY. Reports to: Regional Sales Director.

Responsibilities

• Spend the majority of your time in market, building relationships through in-person prospect engagement
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions
• Develop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry: Healthcare, Senior Living, Food & Beverage, and Hospitality
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment
• Use sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcome
• Pursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teams
• Maintain an accurate, current pipeline in our CRM system
• Prospect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation

Requirements

• Bachelor's degree in business administration or a related field, or equivalent combined education and sales experience
• 2-4 years of experience in sales or a related role, with a track record of business growth through effective selling and account management
• Proficiency in MS Office and basic IT skills
• Excellent written and verbal communication skills
• Ability to think strategically while executing day to day
• Willingness and ability to travel across multiple markets, including overnight travel for meetings, trade shows, and training
• A valid driver's license and personal auto insurance as required by state law

Skills

• Prior sales experience in Healthcare, Senior Living, or Hospitality foodservice (nice to have)
• Experience with C4C or a similar CRM platform (nice to have)

Benefits

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.