REGIONAL SALES DIRECTOR

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we deliver solutions that benefit people—and they are possible thanks to people like you.

About the role

CASE Construction Equipment is seeking a strategic, results-driven Regional Sales Director to lead our commercial business across the Western United States and Western Canada. As the senior commercial leader for the region, you will partner with our independent CASE dealer network to develop business strategies, strengthen dealer performance, build executive customer relationships, and drive profitable growth. Leading a high-performing field sales team, you'll work cross-functionally to execute regional business plans and deliver exceptional results for our dealers and customers.

The ideal candidate combines strategic vision with operational execution, possesses exceptional business and financial acumen, and demonstrates a strong working knowledge of the construction equipment industry, competitive landscape, dealer operations, and customer buying behaviors. This leader excels at influencing others without direct authority and, through collaboration, coaching, and disciplined execution, develops both the CASE organization and its dealer partners to achieve sustainable long-term success.

Responsibilities

• Lead and develop a high-performing regional sales team.
• Partner with CASE dealers to grow market share and improve business performance.
• Develop and execute regional business strategies.
• Build relationships with dealer principals and key customers.
• Identify growth opportunities through market and competitive analysis.
• Solve complex business challenges and drive sustainable results.
• Partner with dealers to develop and execute annual business plans focused on retail sales growth, customer acquisition, market penetration, operational excellence, and long-term profitability.
• Analyze market trends, competitive activity, customer needs, and dealer performance to identify strategic opportunities and develop actionable business plans.
• Lead the successful execution of regional commercial initiatives, product launches, and customer-focused growth strategies.
• Collaborate with Marketing, Product Management, Network Development, Aftermarket, Finance, Supply Chain, Digital Solutions, and CNH Capital to deliver an exceptional dealer and customer experience.
• Serve as the voice of the dealer network by providing market intelligence, customer insights, competitive analysis, and recommendations that influence future products, services, and commercial strategies.
• Evaluate complex business situations involving dealer performance, customer relationships, competitive threats, and financial considerations while developing practical, data-driven solutions that deliver sustainable results.
• Drive accountability for retail performance, wholesale execution, inventory management, profitability, customer satisfaction, and overall regional business performance.
• Foster a culture of accountability, collaboration, continuous improvement, and leadership development while developing future commercial leaders.
• Represent CASE Construction Equipment with professionalism and integrity at dealer meetings, customer events, industry associations, and major trade shows.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Construction Management, Agriculture, or a related field is required.
• MBA or advanced business education is preferred.
• Minimum of 10 years of progressive commercial leadership experience within the construction equipment, heavy equipment, industrial equipment, or a comparable dealer-based distribution environment.

Skills

• Strategic Business Leadership: Develops and executes long-term regional business strategies that align CASE and dealer objectives, anticipate market changes, identify growth opportunities, and deliver sustainable business results.
• Dealer Network Leadership & Relationship Management: Builds trusted partnerships with dealer principals, key customers, and internal stakeholders while influencing, coaching, and collaborating to improve dealer performance, strengthen customer relationships, and drive mutual success throughout the independent dealer network.
• Business Acumen & Problem Solving: Applies strong analytical thinking, financial acumen, and sound business judgment to evaluate complex challenges, make informed decisions, and implement practical solutions that improve business performance and create long-term value for CASE and its dealers.

Pay

The annual salary for this role is USD $153,000.00 - $235,175.00 plus any applicable bonus. Actual salaries will vary and will be based on various factors, such as skill, experience, and qualification for the role.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

Learn more about our benefits offerings (US only).