Regional Sales Director Phoenix

About the role

Regional Sales Director At American First Finance (AFF), the Regional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of Area Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs. This position has a $90,000 base plus commissions. The RSD is responsible for hiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on strategic problem-solving and innovative thinking, the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement. A core aspect of this role is delivering a first-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through program marketing, utilization, and revenue generation, the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike. About FirstCash Holdings, Inc. FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers. With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve. Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs. With a workforce of approximately