Regional Sales Director Phoenix

About the Role

At American First Finance (AFF), the Regional Sales Director (RSD) leads sales success within an assigned geographical region. The RSD oversees a team of Area Sales Representatives (ASRs), cultivates strong merchant relationships, and drives promotion and utilization of AFF’s financial programs while delivering a first‑class customer experience.

Responsibilities

• Recruit, train, and develop a high‑performing team of Area Sales Representatives (ASRs) to drive business growth.
• Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring.
• Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
• Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long‑term retention.
• Conduct field observations with each ASR to assess and enhance sales performance.
• Provide hands‑on support in launching new merchant partnerships and delivering comprehensive training to ensure program success.
• Coach ASRs on effective sales presentations, goal achievement, and relationship‑building with key account contacts, using data‑driven insights to enhance performance.
• Analyze key sales data to optimize market penetration and maximize impact.
• Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives.
• Collaborate with internal teams (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities.
• Manage regional budgets and resources efficiently to maximize return on investment (ROI).
• Maintain integrity and accountability, ensuring compliance with company policies and industry regulations.
• Meet and exceed established sales targets through effective leadership and execution.
• Perform other duties as assigned to support the organization’s growth.

Requirements

• Proven leadership skills with the ability to motivate, mentor, and drive high‑performance sales teams.
• Bachelor’s degree preferred but not required.
• Minimum of 7 years of successful sales management experience or equivalent.
• Track record of sustained high performance with strong adaptability and a growth mindset.
• Ability to collaborate with internal teams (Marketing, Training, Sales Operations) to achieve corporate objectives.
• High energy, organizational skills, and unwavering integrity.
• Customer‑focused mindset with a sense of urgency and problem‑solving ability.
• Strong business acumen and understanding of market opportunities.
• Thrives in a fast‑paced, results‑driven environment with a competitive mindset.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent relationship‑building skills with a commitment to responsiveness and follow‑up.
• Valid driver’s license and car insurance for regional travel.
• Experience in a commission‑based sales environment involving a mix of cold, warm, and hot leads.
• Financial acumen to manage budgets and resources effectively for maximum impact.
• Data‑driven mindset with analytical capabilities to leverage metrics for strategic decision‑making.

Bonus Skills

• Extensive experience in B2B sales, negotiation, and closing deals.
• Strong background in retail consumer finance, merchant services, or SaaS sales.

Pay

$90,000 base plus commissions.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology‑driven point‑of‑sale payment solutions, serving cash‑ and credit‑constrained consumers. With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America, and a nationwide network of more than 13,000 retail merchant partners through its subsidiary American First Finance, FirstCash delivers lease‑to‑own and retail finance payment solutions for consumer goods and services. The company employs approximately 20,000 people and is a component of the S&P MidCap 400 Index® and the Russell 2000 Index®.