Regional Sales Director, Multifamily (Remote, Los Angeles)
Full-time, remote (USA or Canada). No direct reports — individual contributor role focused on strategic, multi-location multifamily accounts.
About the role
Blacksmith Agency is an AI-first digital agency running websites, SEO, and paid media for multifamily owners and property management groups with large portfolios. As Regional Sales Director for Multifamily, you own our largest multi-location deals from the first meeting with ownership through signed contract. Each win covers many locations, so deals are large, multi-stakeholder, and worth the effort.
Our sales development team and inbound channels deliver qualified meetings with multifamily owners and portfolio operators, so your time is spent closing. The seat carries a $2M annual quota across a small number of large accounts. No management responsibilities — no team to build, hire, or run. Strategic accounts are multifamily portfolios where one signed deal covers the whole group and opens the door to expansion.
Responsibilities
- Run full sales cycles on large deals: discovery, proposal, negotiation, and close (3–12 month cycles).
- Navigate multi-stakeholder buying groups including owners, regional operators, and marketing leaders.
- Drive expansion within signed accounts — additional locations and additional services.
- Collaborate with strategists and leadership to build high-stakes proposals for key deals.
Requirements
- Proven track record closing $1M+ annually on large, multi-location or enterprise accounts.
- Experience selling into multifamily groups, or marketing/agency services to similar multi-location buyers.
- Comfort with long, consultative sales cycles involving multiple decision makers.
- Preference for closing business over managing people.
- Background in high-volume, single-location, or one-call transactional sales is not a fit for this role.