Regional Sales Director - BASIC Brand - MI & OH

BASIC was one of the first in the nation to administer Flexible Spending Accounts (FSAs) — and we’ve been innovating ever since. We’re a Technology-Driven HR Compliance Company helping HR teams across the U.S. stay compliant, efficient, and effective.

About the role

As an Individual Contributor, you’ll be the face of BASIC in your territory — building and maintaining relationships with independent insurance agents, brokers, and financial professionals. This role manages our Midwest Territory, including MO, KS, IA, NE, and OK. You’ll sell Benefit Accounts (FSA, HSA, HRA, Lifestyle & Fringe) and COBRA Administration Compliance Solutions. Your job is to drive new revenue, grow your book, and own your success.

Responsibilities

• Build and maintain relationships with independent insurance agents, brokers, and financial professionals
• Drive new revenue and grow your book of business
• Sell Benefit Accounts (FSA, HSA, HRA, Lifestyle & Fringe) and COBRA Administration Compliance Solutions

Requirements

• Bachelor’s degree (or equivalent experience)
• 3+ years of B2B sales success — preferably in benefits, insurance, or compliance
• Experience with consultative/relationship-based sales
• Valid driver’s license for partner visits

Skills

• A hunter — you build and close deals, not just chase leads
• Persistent, strategic, and disciplined in your approach
• A relationship builder who knows how to influence and advise
• Resilient — you turn obstacles into opportunities
• Driven by results, competition, and the thrill of winning

Benefits

• Unlimited earning potential — uncapped commission + annual bonus
• Renewal income on your active book of business
• Freedom to manage and grow your territory your way
• Strong support team behind you so you can focus on selling
• Limited travel + flexible schedule
• Full benefits package:
  • Voluntary Benefits: Medical, Dental, Vision, FSA, Voluntary Life, LTD, 401(k), merchant discounts
  • Core Benefits: Basic Life (with AD&D), PTO, Holidays + Floating Holidays, STD, EAP, Paid Volunteer Hours, Paid Innovation Hours
• Career growth opportunity with real autonomy
• Strong company infrastructure + modern tech support

Corporate Core Competencies

• Drive Action and Results
  • Take on new opportunities with enthusiasm
  • Achieve results even in tough circumstances
  • Take personal accountability for decisions and actions
• Adapt to Change
  • Operate effectively when things are uncertain
  • Proactively acquire and evaluate information and adapt approach to match shifting demands/situations
  • Rebound from setbacks
• Embrace Innovation
  • Create new and better ways to approach challenges and develop solutions
  • Learn through experimentation
  • Encourage feedback and seek opportunities to work better/smarter/faster
  • Show personal commitment and take action to continuously improve
• Create Diversity and Foster Collaboration
  • Actively bring, seek, engage, and honor diverse perspectives
  • Identify and address barriers to inclusion to ensure equity and center belonging
  • Work collaboratively and build partnerships to meet shared objectives