Regional Sales Director

About the role

Lead sales performance. Grow occupancy. Develop high-performing teams.

Responsibilities

• Coach and develop community Sales & Marketing Directors.
• Partner with Executive Directors to align sales priorities with operational and financial goals.
• Drive occupancy, deposits, move-ins, revenue performance, and budget achievement.
• Review sales forecasts, pipeline activity, conversion metrics, pricing, and inventory.
• Create focused action plans for communities not meeting occupancy or revenue goals.
• Lead pipeline reviews, sales coaching sessions, and community business reviews.
• Ensure consistent use of PRS sales methodology, CRM standards, and customer experience practices.
• Partner with enterprise Marketing on campaigns, brand execution, and community positioning.
• Identify successful sales practices and scale them across the region.
• Support lease-ups, expansions, repositioning efforts, and other strategic growth initiatives.
• Provide market intelligence, competitive analysis, and performance updates to executive leadership.

Requirements

Pay: $155,000 - $194,000 / annually, depending on experience with consideration for geographic location.

Qualifications

• A bachelor’s degree in Business, Marketing, or a related field; master’s degree preferred.
• At least seven years of progressive senior living sales leadership experience.
• Multi-site or regional leadership experience preferred.
• Life Plan Community or Continuing Care Retirement Community experience strongly preferred.
• A demonstrated record of improving occupancy, revenue, conversion, and sales performance.
• Strong financial, analytical, forecasting, and business-planning skills.
• Exceptional leadership, coaching, communication, and presentation abilities.
• The ability to travel approximately 50–75%.

Benefits

• Comprehensive benefits package, including medical, dental, and vision insurance with employee premiums subsidized up to 100%.
• Company HSA contributions.
• Company-paid life and AD&D insurance.
• Paid time off.
• A 401(k) with a 4% employer match.
• Profit sharing.
• Voluntary pet insurance.

Schedule

This is a remote role for candidates based in Oregon, Washington, California, or Arizona.

Pay

$155,000 - $194,000 / annually, depending on experience with consideration for geographic location.