Regional Sales Director
Sales Strategy And Planning
Drive tactical sales growth within the sales region by conducting co-op sales calls with each salesperson on a routine basis.
Drive high level sales performance across commercial vehicle product lines, focusing on market share, revenue growth and profit margins.
Identify growth opportunities and potential new markets within the region.
Conducts thorough market analysis and becomes an industry expert within their region.
Identify the local competition, their sales strategies, inventory levels/mix, and competitive pricing levels.
Aid the RVP with quota setting, creating sales forecasts, and monitoring salesperson performance against goals.
Team Leadership And Development
Recruit, develop, and retain a team of regional salespeople.
Identify coverage gaps and implement personnel strategies.
Take a structured approach to onboarding new salespeople.
Identify sales team training gaps and implement new training plans where required.
Foster a collaborative and motivating work environment that encourages teamwork, creativity, and continuous improvement.
Provide front line guidance, motivation, and support to the sales team in strategy, negotiation, and closing complex deals.
The RSD should attend all high-profile sales meetings with customers.
Conduct quarterly performance evaluations, monthly 1:1 coaching, and provides constructive feedback to drive individual growth and team development.
Drive a high level of accountability to sales quotas for each outside salesperson. Redirect efforts where it is required to ensure sales quota attainment.
Customer Relationship Management
Cultivate strong relationships with key customers and partners within the region, ensuring the voice of customer is reflected in company decisions.
The RSD will manage a small subset of their own high-profile accounts.
Collaborate with the RVP to gather customer input and integrate that message into our local go-to-market approaches.
Participate in industry events, conferences, and trade shows to expand the company's network and enhance brand visibility.
Sales Operations And Reporting
Prepare regular sales reports, forecasts, and performance metrics for the RVP monthly.
Collaborate with cross-functional teams, such as marketing, operations, and finance, to ensure seamless execution of local sales strategies.
Acts as an escalation point for the outside salespeople when required.
Budgeting And Resource Management
Aid the RVP in developing and managing the regional sales budget, allocating resources effectively to optimize sales performance.
Passionate about CRM and sales processes.
The RSD must drive HubSpot CRM and other sales accountability initiatives throughout the sales team.
Performance Metrics
- Regional year-over-year sales revenue, unit sales, and profitability growth
- New market penetration
- New customer acquisitions
- Team performance, development, and turnover rates
Qualifications
- 5+ years of proven experience and progress in sales leadership roles
- Experience within a large regional / national dealership atmosphere is a plus
- Documented ability to precisely forecast and exceed sales targets, driving revenue growth
- Strong leadership skills with the ability to inspire and motivate a sales team
- Excellent communication, presentation, and negotiation skills
- Exceptional organizational and time management abilities
Preferred Qualifications
- Bachelor's degree in business, marketing, or a related field (MBA is a plus)
- Experience within the commercial vehicle industry or another related industry, including commercial/mid-sized B2B sales
- Deep knowledge of the commercial vehicle market, including key players, customer segments, and emerging trends is a plus
- Analytical mindset with the ability to interpret sales data and make data-driven decisions