Regional Sales Director

About the role

The Regional Sales Director is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning.

Responsibilities

• Own annual sales targets and business plans for assigned accounts including Costco, Sam's Club, and BJs Wholesale.
• Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management.

Requirements

The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major club channel retailers (Costco, Sam's Club, and BJs Wholesale) at the HQ level.

Qualifications

• 8+ years or more of progressive CPG experience; food experience a plus.
• Understanding of the U.S. retail markets with specific experience with key customers in the Club channel across regions.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail.
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Able to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.

Skills

• Strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel.

Benefits

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.