Regional Sales Director

About the role

LaserAway is redefining aesthetic medicine and seeks a seasoned Regional Sales Director to lead high-performing clinics across the Sac/Marin region. This role combines leadership, coaching, and strategic planning to drive growth and performance.

Responsibilities

• Lead and develop Location Directors, ensuring every clinic has strong, accountable leadership
• Partner with HR & Recruiting to hire, onboard, and retain top sales and clinical talent
• Align staffing, schedules, and labor utilization to patient demand and business goals
• Own regional sales performance, including YOY and same-store sales growth, conversion rates, average ticket, and treatment mix
• New vs. returning patient trends
• Use DOMO and KPI dashboards to set goals, identify risks, and drive execution
• Collaborate with Operations & Finance on labor costs, overtime, inventory, and 4-wall profitability
• Coach teams on LaserAway’s consultative sales process and SOPs
• Maintain brand standards, customer experience scores, and online reputation (Google, Yelp, NPS)
• Step in as acting Location Director when needed
• Host weekly leadership calls and provide ongoing training and performance feedback
• Support succession planning to fuel long-term growth
• Maintain availability for evenings and weekends as required (business operates 7 days/week)

Requirements

• 5+ years leading multiple locations in a sales-driven environment
• Strong background in high-end B2C retail or high-touch service
• Proven success driving KPIs, managing labor, and improving profitability
• Experience coaching leaders and scaling teams

Skills & Strengths

• Data-driven, metrics-focused decision maker
• Confident communicator and motivating leader
• Comfortable being hands-on and leading by example
• Strong business acumen with operational discipline
• Tech-savvy (Google Suite, CRM, analytics tools)

Benefits

• Competitive compensation packages
• Comprehensive range of benefits including Medical, Dental, Vision, Disability and Life Insurance
• A 401(k) plan with a company match
• Additional ancillary benefits
• Paid Time Off (PTO) in compliance with state and federal requirements
• Incentive compensation, including potential bonuses and commissions