Regional Sales Director

Team Overview

The Regional Sales Director, Commercial is a critical team member that is part of our Commercial South West Area Sales team. This position is remote based and will be responsible for leading a team and customers within our Mid-South Gulf Coast region, specifically in the states of Oklahoma, Arkansas, Mississippi, Kentucky, & Tennessee.

Summary

The Regional Sales Director is primarily responsible for the overall sales and technical management of the assigned sales region. The position is expected to give the fullest effort consistently and to promote the Company and its products aggressively and tenaciously at all times and to achieve the sales and expense objectives assigned.

Essential Duties

• Leadership and development of the Regional Field Sales team, including:

  • Recruiting, mentoring, and assessing a high-caliber team to maintain optimal performance standards across the region.
  • Facilitating the full talent acquisition process—from interviewing and structuring competitive offers to onboarding—in strict adherence to corporate policies and all applicable legal regulations.
  • Driving professional excellence through consistent coaching, including routine verbal guidance, formal annual reviews, and active recognition of achievements, while managing necessary disciplinary measures alongside HR partners.
  • Overseeing staff attendance and leave requests to preserve continuous regional coverage and policy alignment.
  • Pinpointing and addressing individual training requirements to foster continuous skill enhancement.
  • Promoting a culture of self-directed growth that supports long-term career progression for team members and elevates the entire sales organization.

• Organization of the Region:

  • Assess and provide rationales for the recruitment of sales staff, determining their optimal geographic placement and assigning specific district or territory accountabilities.
  • Identify and justify the utilization of independent sales representatives within the region, clearly outlining their protected accounts and territories for sales credit; manage the negotiation or dissolution of these partnerships in coordination with senior corporate leadership.
  • Hold ultimate authority over the appointment of GAF-approved roofing contractors in the region and collaborate with senior management regarding any contractor terminations.
  • Evaluate the necessity for company inventories or distributor partnerships and establish them following approval from corporate senior management.

• Regional Management Responsibilities:

  • Ensure all roofing contractors receive comprehensive training on Commercial application methods and specifications to encourage the use of Commercial products.
  • Address and resolve all customer complaints with urgency and thoroughness.
  • Maintain effective and professional communication across all channels—including reports, presentations, and direct dialogue—with colleagues and industry partners.
  • Analyze market dynamics and provide strategic executive summaries to the senior leadership team.
  • Adhere to all corporate and regulatory safety standards and foster a culture of safety among direct reports.
  • Execute additional tasks as directed by the Area Vice President (AVP).

Under This Roof, We Require

• Bachelor's Degree with 5+ years sales leadership experience in the building materials industry OR High School Diploma with 10+ years of sales leadership experience in the building materials industry.
• Valid driver’s license.
• Ability to travel overnight 50%.

Under This Roof, We Also Value

• Demonstrated capability to mentor, lead, and inspire a high performing sales team.
• Extensive technical and professional expertise within the roofing industry.
• Strong proficiency in Google Business Suite and interpersonal communication; Salesforce experience is an asset.
• Highly motivated and energetic individual capable of delivering effective presentations to large audiences.
• Exceptional organizational, planning, and problem-resolution skills with the ability to manage multiple tasks independently.
• Promised track record of building strong business relationships and following up on critical initiatives.
• Ability to travel as required within the designated region.

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

Equal Opportunity Employer

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.