Regional Sales Director

About the role

The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand. Columbus preferred.

Responsibilities

• Drive end-customer sales to expand account penetration.
• Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
• Direct sales forecasting and establish performance and personal goals.
• Achieve annual distribution and end-customer sales targets.
• Develop and execute strategic growth plans with top distributors.
• Implement pricing strategies and contract management for distribution partners and end customers.
• Execute promotional programs provided by the marketing team.
• Manage promotional spending (PFA) to achieve sales goals.
• Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
• Oversee MAPP and pioneering conflict resolution within the region.
• Support corporate and national account requests within the assigned geography.
• Manage travel and entertainment (T&E) expenses.
• Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
• Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
• Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.

Behavioral capabilities

• Business Acumen: Understands market trends, policies, competition, and strategic practices.
• Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
• Integrity: Acts in alignment with company values and ethical standards.
• Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
• Communication Skills: Clearly conveys messages in written and verbal formats.
• Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
• Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
• Results-Driven: Consistently exceeds sales goals and pushes for continued success.

Education and experience

• Bachelor's Degree in Business with a focus on sales.
• 3–5 years' experience in progressive sales management.

Required skills

• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
• Experience using iPhones and laptops for business applications.
• Knowledge of Customer Relationship Management (CRM) software.

Physical requirements

• Ability to work on a computer for extended periods.
• Travel required – 50%–75%.