Regional Marketing Partner

About the role

The Regional Marketing Partner at Alabama Ag Credit is responsible for developing and executing marketing initiatives that support the growth, community engagement, and visibility of the institution within the assigned area of the institution territory.

Responsibilities

• Develops and executes marketing initiatives that support the growth, community engagement, and visibility of Alabama Ag Credit within the assigned area of the institution territory.
• Works closely with lending staff and account specialists to ensure coordinated, impactful outreach across the region.
• Plans, budgets, and coordinates logistics for marketing and community events.
• Represents the institution at branch, community, and periodically state events.
• Led social media engagement to include content creation.
• Supports photography and videography coordination in conjunction with the other Regional Marketing Partner.
• Manages and fosters relationships with territory trade organizations.
• Tracks and reports regional engagement success in marketing campaigns.
• Inventories, orders, and coordinates specialty items for advertising purposes.
• Collaborates on planning and execution of larger-scale institution initiatives to ensure consistency and alignment across regions.
• Requires travel within the assigned region to coordinate events, maintain community relationships, and support branch-level activities.

Requirements

The best qualified candidate will have experience coordinating and executing marketing strategies and community programs that support business development goals, ideally within an agriculture or financial services environment. Familiarity with rural communities and agricultural producers is a plus.

• Strong organizational, project management, and relationship-building skills are required to plan events, manage regional partnerships, and coordinate logistics.
• Proficiency with digital marketing tools, social media engagement, and content creation is desired.
• Excellent interpersonal, written, and verbal communication skills are required.

Qualifications

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience. Candidate will have four (4) to six (6) or more years of experience in marketing, communications, event planning, or community engagement.

Skills

Strong organizational, project management, and relationship-building skills are required to plan events, manage regional partnerships, and coordinate logistics. Proficiency with digital marketing tools, social media engagement, and content creation is desired. Excellent interpersonal, written, and verbal communication skills are required.

Pay

N/A

Schedule

This role works out of an Association office within the assigned region five days a week. At the discretion of Alabama Ag Credit, position may be offered at alternate titles and other business experience may be considered as relevant.