Regional Marketing Manager - MSP

About the role

Description NinjaOne is seeking a standout MSP Regional Marketing Manager to drive demand generation, awareness, and partner marketing efforts within our Managed Service Provider (MSP) segment across North America.

Responsibilities

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams.
• Align programs to quarterly goals and key personas across technical and business decision-makers.
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning.
• Own the full lifecycle of regional programs from planning to execution and performance reporting. Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft.
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences. Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs.
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI.
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape. Use these insights to shape go-to-market strategy and influence messaging in collaboration with PMM and content teams.
• Act as the day-to-day marketing contact for MSP sales leaders. Deliver enablement materials, event briefs, and consistent updates to support alignment, readiness, and follow-through.
• Drive customer engagement by identifying and activating MSP advocates for speaking opportunities, panels, and peer learning experiences. Support long-term community programs such as User Groups and Advisory Boards.
• Track and report on campaign performance, pipeline contribution, and ROI on a regular cadence. Share insights and optimizations with key stakeholders to drive continuous improvement.
• Other duties as assigned.

Requirements

• Experience marketing to the MSPs ecosystem is required.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in B2B SaaS marketing, with at least 2 years focused on demand generation, partner/channel marketing, or field programs.
• Deep understanding of the MSP business model and how to build trust-based, long-term marketing relationships that go beyond transactional engagement.
• Proven ability to create and execute multi-touch campaigns across ABM, events, email, and digital, owning full program delivery.
• Credibility leading high-impact field programs, including executive events, sponsorships, and activations with 100+ attendees.
• Data-literate and ROI-driven. You make decisions based on performance and continually optimize for pipeline and revenue impact.
• Skill in Salesforce, Pardot, Salesloft, Tableau, and Asana.
• Thriving in fast-paced, high-growth environments. You’re structured, proactive, and comfortable working with ambiguity.
• Operate with integrity, curiosity, humility, and a bias for action—consistent with NinjaOne’s values.
• Open to travel up to 40%.

Qualifications

• Open to relocation.

Skills

• Account-Based Marketing
• Field Programs
• Event Management
• Co-Marketing
• Customer Engagement
• Performance Reporting
• ROI Analysis
• Marketing Automation Tools (Salesforce, Pardot, etc.)

Benefits

• Medical
• Dental
• Vision
• 401(k) Plan
• Life Insurance Coverage
• PTO