Regional Marketing Lead, USA

About the role

Nscale is building the engine of superintelligence — a full-stack AI infrastructure platform spanning energy, data centres, and cloud. As we expand globally, the USA is a critical growth region for enterprise adoption, partnerships, and developer engagement.

We are looking for a Regional Marketing Lead, USA to own and execute Nscale's go-to-market strategy across the region. This is a senior, hands-on role responsible for translating global strategy into pipeline, POVs, and market presence across North and South America.

Responsibilities

• Own USA GTM Execution and Regional Strategy
• Translate Nscale's global GTM strategy into a clear, actionable regional plan
• Define priority markets, accounts, and vertical plays across the USA
• Align marketing activity with Sales to drive enterprise engagement and pipeline
• Own Pipeline, POVs, and Regional Performance
• Be accountable for marketing-influenced pipeline, qualified POV creation and conversion, and account engagement across Top-200 and priority verticals
• Ensure all regional marketing activity is tied to measurable commercial outcomes
• Execute ABM and Field Marketing in Partnership with Global Growth
• Activate global ABM programs within the USA, aligned to priority accounts and campaign strategy
• Partner closely with the Global Growth team to align on target accounts, campaign priorities, and coordinated account-based programs in-region
• Translate global campaigns into local execution across field, digital, and partner channels
• Own conversion of ABM activity into meetings, POVs, and pipeline
• Partner with Events to Drive Commercial Outcomes
• Define target accounts, objectives, and success criteria for regional events
• Work closely with the USA Events Lead to align events with GTM priorities
• Ensure event activity converts into qualified meetings, POV opportunities, and pipeline
• Track and report on event-driven performance
• Drive Partner and Ecosystem Marketing
• Own regional partner activation in collaboration with Partner Marketing
• Identify and execute co-marketing opportunities with strategic partners across the USA, including hyperscalers, GSIs, and regional technology partners
• Ensure partner activity contributes to pipeline, POVs, and regional growth
• Own Regional Content, Storytelling, and Localisation
• Work with Product Marketing and Content & Brand to tailor messaging for key USA markets and audiences
• Ensure strong regional storytelling across case studies, sales enablement materials, and campaign and partner content
• Maintain a consistent and compelling Nscale voice across all regional touchpoints
• Bridge Enterprise and Developer Marketing Motions
• Partner with Developer Marketing to align enterprise GTM with developer-led adoption
• Support regional developer engagement through events, content, and community initiatives
• Ensure developer activity contributes to broader pipeline, usage, and growth
• Track Performance and Drive Continuous Improvement
• Own regional dashboards and reporting across key KPIs
• Deliver clear insights and recommendations to improve performance
• Contribute to weekly growth reviews and pipeline discussions

Qualifications

• 6+ years of experience in B2B marketing, ideally in cloud, AI, infrastructure, or deep-tech environments
• Strong experience in field marketing, ABM execution, and regional GTM programs
• Proven ability to drive pipeline and commercial outcomes through marketing
• Experience working closely with Sales and Partners in a regional context
• Strong organisational and execution skills, with ability to manage multiple workstreams
• Comfortable working in a matrix organisation across global teams
• Excellent communication and stakeholder management skills

Nice to have

• Experience in AI infrastructure, hyperscaler, or developer ecosystem environments
• Deep understanding of North American enterprise markets, buying behaviours, and partner ecosystems
• Strong commercial mindset — able to tie marketing activity directly to pipeline and revenue
• Experience scaling marketing in a high-growth or early-stage company
• Experience working closely with enterprise sales teams and strategic accounts