Regional Marketing Lead- Northeast

About the Role

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in over 150 countries, working to create a better world through smart, sustainable water solutions.

We have an opportunity for a Regional Marketing Lead to support the Northeast region. This role is remote when not traveling and requires up to 40% travel within the Northeastern United States.

Responsibilities

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate opportunities.
• Manage event execution, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging and creative assets for regional relevance.
• Deploy and optimize regional merchandising, sales enablement tools, and marketing collateral to strengthen distributor and dealer activation.
• Execute regional education and training programs, including Pentair University initiatives and dealer enablement.
• Develop account-based marketing programs for priority dealers and customer segments.
• Support the adoption of loyalty, rebate, and co-op marketing programs to drive engagement and retention.
• Plan and execute integrated demand generation programs across events, digital channels, and local partnerships.
• Align regional marketing activities with territory plans and sales objectives to maximize impact.
• Manage marketing investments and budgets, providing recommendations to optimize spending.
• Track and report on marketing performance using Salesforce CRM, including pipeline contribution and campaign ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of marketing experience with a focus on field marketing, regional marketing, demand generation, or channel marketing.
• Ability to travel up to 40%.
• Must reside within the Northeastern United States.
• Demonstrated success in developing localized marketing strategies that drive customer engagement and revenue.
• Proven experience partnering with sales teams to develop territory-based marketing plans.
• Experience leading integrated marketing programs, including events and account-based marketing.
• Familiarity with dealer, distributor, or B2B2C business models preferred.
• Strong analytical skills using market intelligence and sales data to inform decisions.
• Strategic and tactical planning abilities, connecting initiatives to business objectives.
• Strong business acumen with problem-solving and data-driven decision-making skills.
• Ability to influence and build alignment across stakeholders.
• Excellent communication and presentation skills.
• Proven ability to lead initiatives and deliver results in a collaborative environment.
• Strong project management and organizational skills.
• Proactive, solution-oriented mindset with a focus on continuous improvement.
• Proficient with Microsoft Office, Salesforce CRM, and marketing technology platforms.
• Ability to mentor and develop others through leadership.

Pay

The anticipated annualized base pay range for this full-time position is $71,000 - $131,800 / year. Actual compensation will be based on experience, education, work location, and other relevant factors. This position may also be eligible for an annual incentive bonus.

Benefits

• Health benefits, including medical, dental, and vision insurance.
• Generous 401(k) plan and employee stock purchase program.
• Disability, life, critical illness, and accident insurance.
• Parental and caregiver leave.
• Tuition reimbursement and paid time off.
• Wellness programs to support work/life balance.