Jobs · Marketing · Georgia

Regional Marketing Field Coordinator

Lennar · Alpharetta, GA · 4 wk ago
Marketing$30k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description about Lennar (company overview) maybe "About the role"? Actually "About the role" could be the introductory paragraph about Lennar and role description. We have "Your Responsibilities" list. We have "Your Toolbox" which includes qualifications, skills, experience, education, etc. We have benefits described in "Life at Lennar". No explicit Pay or Schedule. So we should not include Pay or Schedule sections. Also we should not include duplicate EEO etc. Remove boilerplate. We need to use

for section headings. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information. So we need to capture: - About Lennar and role: "We are Lennar Lennar is one of the nation's leading homebuilders..." plus "A Career that Empowers You to Build Your Future The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level..." That's prose. - Responsibilities: list bullet points under "Your Responsibilities On The Team". We need to extract each bullet. Let's list responsibilities from text: "Serve as the primary marketing resource for Sales leaders and NHCs in the field. Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams. Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography. Oversee exterior/interior color selection updates. Coordinate, track, and maintain signage inventory across assigned divisions. Partner with approved signage vendors for installs, removals, and updates. Manage and organize the marketing closet with current branded materials. Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends. Support national and regional campaign rollouts at the local community level. Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems. Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary. Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution." That's a list. - Requirements/Qualifications/Skills: from "Your Toolbox" section. Let's parse: "Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required. 0 - 2 Years of experience required. Proven work experience as a Marketing Coordinator. Computer skills and competencies are required. Strong organizational and time management skills; able to manage multiple deadlines across various job types. Knowledge of Microsoft office applications is required. Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams. Resourceful and solution oriented. Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable). Experience in home building, real estate, or consumer- facing industries is a plus. Travel: Weekly community-level travel within assigned division / market. Physical & Office/Site Presence Requirements: Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator." Also there is a note: "This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions." That's boilerplate? It's generic but maybe we keep as prose? It's not specific to role? It's generic disclaimer. Might be considered boilerplate; but it's not cookie/navigation/legal/EEO. It's a generic disclaimer about duties may change. Could keep as prose under "About the role" or separate? Probably we can include as part of "About the role" prose. Benefits: from "Life at Lennar" paragraph. Let's extract benefits: "Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities." We need to remove navigation/social media links? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The social media link might be considered navigation? It's a link to LinkedIn for latest job opportunities. Might be considered navigation. Safer to remove that sentence. Also "Visit Lennartotalrewards.com to view our suite of benefits." That's a link; could be considered navigation? It's a reference to benefits page; maybe keep as prose? It's not boilerplate; it's a reference. Might keep. We should not include duplicated lines. There's duplicate EEO statement at end; remove. Now we need to decide sections. We have: - About the role: combine company overview and role description (the first paragraphs). Could be a

    with that prose. - Responsibilities:

    Responsibilities

    then
    • each. - Requirements: maybe combine qualifications, skills, experience, education, physical requirements. Could be

      Requirements

      with
      • each. - Benefits:

        Benefits

        with
        • each. We should not include Pay or Schedule. We need to ensure we don't create sections with filler text. All sections have content. Now produce HTML fragment. Let's craft About the role paragraph: "We are Lennar, one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. A career that empowers you to build your future: The Regional Marketing Field Coordinator serves as the on‑the‑ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand‑aligned marketing implementation at the community level." That seems good. Now Responsibilities list: we need to keep each bullet as
        • . Ensure we keep the details exactly. Let's list them: - Serve as the primary marketing resource for Sales leaders and NHCs in the field. - Fulfill NHC requests for flyers, and collateral to support sales activity in partnership with regional teams. - Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography. - Oversee exterior/interior color selection updates. - Coordinate, track, and maintain signage inventory across assigned divisions. - Partner with approved signage vendors for installs, removals, and updates. - Manage and organize the marketing closet with current branded materials. - Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends. - Support national and regional campaign rollouts at the local community level. - Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems. - Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary. - Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution. Now Requirements list: combine education, experience, skills, physical. Let's extract each item: - Bachelor of Science or Arts degree or equivalent preferred. - High school diploma or GED required. - 0‑2 years of experience required. - Proven work experience as a Marketing Coordinator. - Computer skills and competencies are required. - Strong organizational and time management skills; able to manage multiple deadlines across various job types. - Knowledge of Microsoft Office applications is required. - Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams. - Resourceful and solution oriented. - Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable). - Experience in home building, real estate, or consumer‑facing industries is a plus. - Travel: Weekly community‑level travel within assigned division/market. - Physical & Office/Site Presence Requirements: Regular, in‑person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job. Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required to operate a computer keyboard and calculator. We could split the long physical requirement into multiple bullets? But it's one paragraph; we can keep as one
        • with that sentence. Also there is a disclaimer about duties may change etc. Could include as a note under Requirements? Might be considered boilerplate but it's about job duties may change; not exactly EEO. Might keep as a

          after list? But instruction: remove duplicated lines, boilerplate. This is a generic disclaimer; might be considered boilerplate. Safer to omit. Now Benefits list: extract each benefit as

        • . Benefits: - Robust health insurance plans, including Medical, Dental, and Vision coverage. - 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%. - Paid Parental Leave and an Associate Assistance Plan. - Education Assistance Program. - Up to $30,000 in Adoption Assistance. - Up to three weeks of vacation annually. - Generous Holiday, Sick Leave, and Personal Day policies. - New Hire Referral Bonus Program.

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