Regional Market Manager - Oregon & Northern California - Tieton Cider Works, LLC

Essential Duties And Responsibilities

• Serve as the primary day-to-day business manager for assigned distributor partners and markets.
• Build strong, productive relationships with distributor teams and leadership to support market growth and long-term brand success.
• Develop annual, quarterly, and monthly business plans for assigned territories in partnership with distributor partners and internal sales leadership.
• Create and manage distributor scorecards focused on depletions vs. plan, distribution gains, priority account growth, execution quality, and priority SKU mix.
• Identify gaps in execution, distribution, pricing, or programming and work with partners to close them.
• Drive depletion growth and distribution expansion across assigned markets in both off-premise and on-premise channels.
• Secure new distribution, item authorizations, menu placements, and package placements across chain, independent, convenience, grocery, and on-premise accounts.
• Support chain and key account opportunities, including resets, promotional windows, displays, and execution follow-through.
• Ensure strong retail execution through shelf placement, cold-box presence, displays, features, menu placements, tap handles, point-of-sale materials, and promotional activity.
• Partner with distributor teams to execute brand priorities, seasonal programming, new item launches, and market activations.
• Lead ongoing brand, product, and sales training with distributor personnel, retail partners, and key accounts.
• Analyze sales data, depletion reports, distribution trends, and market performance metrics to identify opportunities and challenges.
• Provide market forecasts, business updates, and performance recaps to sales leadership.
• Communicate competitive activity, pricing trends, package trends, and market feedback that can help shape company strategy.
• Represent Tieton Cider Works at distributor meetings, customer presentations, tastings, promotional events, ride-withs, and industry functions.
• Collaborate with sales leadership, marketing, and other internal partners to support launches, priorities, and market initiatives.
• Ensure all sales and promotional activity is conducted in compliance with company policies and applicable federal, state, and local alcohol beverage laws and regulations.

Qualifications

• Bachelor's degree preferred or an equivalent combination of education and relevant sales experience.
• 3-5 years of experience in beverage alcohol, hard cider, beer, wine, spirits, craft beverage, CPG, or distributor management.
• Proven success managing wholesalers and driving depletion growth, distribution gains, and strong retail execution.
• Experience working with distributor networks, chain accounts, independent retail, and on-premise accounts.
• Strong understanding of sales planning, forecasting, and market analytics.
• Working knowledge of the three-tier system and supplier-distributor-retailer dynamics preferred.
• Experience in the Pacific Northwest beverage market preferred.
• Valid driver's license with clean driving record. Proof of insurance and reliable transportation.
• Must be at least 21 years of age.

Required Skills And Abilities

• Strong distributor management and relationship-building skills.
• Ability to influence and drive accountability without direct authority.
• Strong business planning, forecasting, and execution skills.
• Strategic thinker with a hands-on, results-oriented approach.
• Strong analytical, problem-solving, and decision-making abilities.
• Experience developing scorecards, business reviews, and market action plans.
• Strong understanding of off-premise and on-premise execution standards.
• Ability to analyze depletion reports, distribution metrics, pricing, and market trends.
• Excellent verbal, written, presentation, and follow-up skills.
• Strong organizational and project management skills, with the ability to manage multiple priorities across markets.
• Self-motivated and capable of working independently in a field-based environment.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
• Experience with sales reporting, depletion reporting, and distributor performance tools preferred.
• Knowledge of craft beverage, cider, beer, or beverage alcohol industry trends preferred.

Physical Requirements

• Frequent standing, walking, sitting, reaching, driving, and working in retail and distributor environments.
• Able to lift and move up to 35 pounds regularly and heavier sales materials, cases, or display items as needed.
• Able to bend, kneel, stoop, crouch, and climb as needed.
• Must be able to participate in sensory evaluation and quality assessment of cider products.
• Able to travel extensively throughout assigned territory by vehicle and occasionally by air, including overnight travel as needed.
• Weekend and evening work may be required for events, promotions, tastings, and market activities.

Benefits

• 401K Match
• Employer Health Insurance (100% Paid Plan)
• Dental Insurance
• Flexible Hours
• Quarterly Bonus

Work Location

In person