Regional Field Marketing Partner - Charlotte, NC
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have: - About the role: The intro paragraph(s) describing role: "Your Recipe For Impact — What You’ll Do As a Regional Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships...". That's description of role. Could be "About the role". We'll put that in
. - Responsibilities: list under "Day-to-Day Ingredients — Responsibilities". We'll create
Responsibilities
then- each bullet.
- Pay & Perks: includes base compensation range, bonus program, company vehicle, PTO, holidays, parental leave, 401k match, benefits, disability, career development, scholarship program, discounts, awards, retirement celebration. That's Pay and Benefits. We could split into Pay and Benefits sections. The instruction: include Pay/Schedule/Benefits sections only if posting actually states them. It does state compensation range, bonus, vehicle, PTO, holidays, parental leave, 401k match, benefits, disability, career dev, scholarship, discounts, awards, retirement. So we can have a
Pay
with base compensation and bonus program and vehicle? Or combine Pay and Benefits. Since they gave a list, we can make a Benefits section for the perks (PTO, holidays, parental leave, 401k, medical, disability, career dev, scholarship, discounts, awards, retirement). Pay section for base compensation range and bonus program and company vehicle. Let's do that. - Requirements: "What You Bring To The Table — Required Experience". That's required experience. We'll put as Requirements. - Qualifications? Could be same as Requirements. But we have also "Extra Toppings — Desired Experience". That's desired experience, could be Skills or Qualifications. We'll treat as Skills (or Qualifications). The instruction list includes Skills as possible heading. We'll use Skills for desired experience. - Schedule: Not explicitly stated; they mention travel, field-based, full-time availability, flexibility, travel regularly. That's schedule info? Could be considered Schedule. But they didn't give explicit schedule like "Full-time, 40 hrs/week". They mention full-time availability, flexibility, travel. Might be considered Schedule. However instruction: only include Schedule if posting actually states them. It does mention "Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits." That's schedule info. So we can include Schedule section. - Benefits: we already have Benefits section for perks. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate like EEO, E-Verify, address at end? The address "12935 Albemarle Rd Charlotte NC 28227" is likely location; could be considered minor metadata; we can drop or put in short p. Probably drop as it's not substantive? Might be location info; but they said fold minor metadata into a shortor drop it. We could include a short p with location. But maybe better to drop as not essential. We'll drop. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all bullet points exactly as given. Let's extract bullets: Responsibilities list: - Execute Local Store Marketing (LSM) plans to drive sales and traffic - Identify, secure, and activate community events, sponsorships, and partnerships - Collaborate with Operations to align marketing plans with restaurant goals - Build and maintain relationships with local businesses, leaders, and vendors - Analyze campaign performance and measure impact on sales and transactions - Manage and optimize territory marketing budgets (including six-figure spend) - Coordinate promotions, materials, and in-store activations - Research and recommend media and advertising opportunities - Negotiate agreements with vendors and community partners - Deliver market insights, reporting, and recommendations to leadership - Align restaurant teams with marketing calendar, initiatives, and tools Pay & Perks list: - Base compensation range: $57,420 to $70,180 - Bonus Program that scales up to 2.5X payout potential based on company results - Company Vehicle - 5 weeks PTO - Paid Corporate Holidays - Paid Parental Leave* - 401(k) match $1/$1 up to 4% - Competitive Medical, Dental and Vision Benefits* - Short-term and Long-term Disability Benefits* - Opportunities for Career Development and Growth - Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance - Discounted Meals for You and a Guest - Wireless Service Discounts - Computer & Software Discounts - Fitness / Gym Discounts - Awards and recognition for all you do - Retirement Celebration Program Required Experience: - Bachelor’s degree or equivalent work experience - 2+ years of marketing experience (LSM, advertising, or related field) - Experience executing marketing plans and analyzing performance results - Strong relationship-building skills across teams, vendors, and communities - Ability to manage budgets and evaluate ROI on marketing spend - Experience collaborating cross-functionally to achieve business goals - Strong communication and presentation skills - Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook) - Ability to work independently, prioritize, and manage multiple initiatives - Willingness to travel regularly within assigned territory Desired Experience (Extra Toppings): - Experience in restaurant, retail, or multi-unit environments - Background in Local Store Marketing, sponsorships, or community engagement - Experience managing vendor relationships and contract negotiations - Familiarity with media planning (billboards, local advertising, sponsorships) - Proven success driving sales through grassroots marketing strategies - Experience influencing or partnering with field operations teams - Strong analytical mindset with ability to translate insights into action - Passion for community involvement and brand storytelling Schedule info: "This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs. Candidates must reside within the region they support and be able to travel throughout that area as needed." We'll put that in Schedule section as paragraphs. About the role: The introductory paragraphs before "Your Recipe For Impact". Let's capture: "Welcome to Whataburger Careers! Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection." Then "Your Recipe For Impact — What You’ll Do As a Regional Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact. You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results. In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support." We'll combine into About the role section as paragraphs. Now produce HTML fragment: use
for each section heading, then
for prose,
- for lists.
We must not include any extra text like explanation. Just HTML.
Let's craft.
We'll have sections:
About the role
Welcome to Whataburger Careers! Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe For Impact — What You’ll Do As a Regional Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact. You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results. In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support.
Responsibilities
- Execute Local Store Marketing (LSM) plans to drive sales and traffic
- Identify, secure, and activate community events, sponsorships, and partnerships
- Collaborate with Operations to align marketing plans with restaurant goals
- Build and maintain relationships with local businesses, leaders, and vendors
- Analyze campaign performance and measure impact on sales and transactions
- Manage and optimize territory marketing budgets (including six-figure spend)
- Coordinate promotions, materials, and in-store activations
- Research and recommend media and advertising opportunities
- Negotiate agreements with vendors and community partners
- Deliver market insights, reporting, and recommendations to leadership
- Align restaurant teams with marketing calendar, initiatives, and tools
Pay
- Base compensation range: $57,420 to $70,18
- for lists.
We must not include any extra text like explanation. Just HTML.
Let's craft.
We'll have sections: