Regional Education Manager - West

About the role

The Regional Education Manager will advance HON’s education business within an assigned region through strategic market development, dealer capability building, and direct engagement with K-12 and Higher Education decision-makers. This role drives growth by influencing district-level relationships, developing dealer readiness, and aligning regional strategies with HON’s education vision and business objectives.

Responsibilities

• Develop and execute the regional education strategy through assigned dealer networks and end-user engagement to achieve sustainable sales growth and increased market share.
• Lead relationships with district-level administrators, superintendents, and principals to identify upcoming opportunities and position HON as a partner in educational transformation.
• Build and maintain strong partnerships with priority education dealers, collaborating directly with dealer principals to develop their sales force, drive engagement, and strengthen alignment with HON’s education initiatives.
• Pursue high-priority projects, including large bond-funded and district-wide opportunities, ensuring coordinated pursuit and early engagement.
• Develop and manage a regional bond targeting framework to track, qualify, and pursue all education capital funding opportunities in partnership with Business Development peers and dealer sales representatives.
• Serve as an advisor to districts and higher education institutions, connecting their learning goals, facility plans, and equity initiatives with HON’s design and product solutions.
• Conduct strategic business reviews with dealer principals to evaluate performance, identify growth opportunities, and align action plans for expanding HON Education’s reach.
• Partner with Channel Marketing and Product Management to deliver education-specific campaigns, promotional programs, and market activations that drive brand visibility and performance.
• Represent HON Education at industry trade shows, state education conferences, and association events to strengthen HON’s position as a thought leader and trusted education partner.
• Utilize CRM systems to manage pipeline activity, monitor dealer performance, and ensure accurate forecasting.
• Provide timely insights and market intelligence on competition, trends, and opportunities.
• Collaborate cross-functionally with internal teams to ensure execution excellence across operations, marketing, and product functions.

Requirements

• Previous experience navigating with business decision makers within the education space.
• Bachelor’s degree in business, marketing, education or related field preferred.
• At least 5 years of commercial furnishings or education sector sales experience required; 7 years preferred.
• Proven history of developing strong relationships and engagement with district administrators, dealer principals, and internal sales teams required.
• Proven ability to lead complex strategic initiatives across multiple stakeholders and regions required.
• Ability to serve as a change agent influencing internal sales members, dealers, and education partners to adopt new approaches, strategies, and solutions that elevate HON’s impact required.

Qualifications

• Demonstrated successful experience and ability as a change agent influencing internal sales members, dealers, and education partners to adopt new approaches, strategies, and solutions that elevate HON’s impact required.
• Demonstrated ability to successfully navigate and win regional education sector business required.

Skills

• Strategic planning and implementation skills.
• Strong relationship-building and communication skills.
• Ability to work effectively with diverse stakeholders.
• Experience in education sector sales and market development.
• Proficiency in CRM systems and data analysis.

Benefits

To learn more about the benefits offered by HNI Corporation, visit www.HNIbenefits.com.

Pay

Details on pay will be provided during the interview process.

Schedule

The schedule for this role will be discussed during the interview process.